Apps World Focus on Enterprise Mobile Applications
My team attended Apps World in San Francisco last week. The show almost could have been called “Mobile Middleware World”. It was clear that we’re not the only ones who think 2013 will be the year of the Enterprise Mobile App. While the conference had plenty of independent developers and consumer-oriented tools, many of the folks stopping by our booth were focused on the enterprise. We received several questions about our solutions for enterprise mobile applications and API management. API providers were also bridging the gap between consumer- and enterprise-grade services, with talks and demos both days from StackMob, eBay, Box, and SendGrid.
Intel is a Software Company?
We received a number of questions related to our API management products. Once we got past the initial question of “Intel is a software company?“, it was clear that our vision for mobile middleware is well-aligned with what developers of enterprise mobile applications are seeking. We received positive feedback on the end-to-end capability we offer:
- Secure and robust API management on the back end
- Best-in-class API discovery and developer onboarding through our connection to the Mashery portal
- HTML5 and Appcelerator provide flexible app development on virtually any device.
Digital Payments and Enterprise Mobile Applications
One of the bigger trends I saw had to do with digital payment systems. This is a rapidly-evolving area, with virtual currency moving from games into other apps, potentially expanding into enterprise mobile applications. Other payment systems, such as digital wallets and P2P, seemed to be top-of-mind as well. It’s clear that mobile application and API security will be critical for success, regardless of which standards win out in these areas.
Building the Enterprise Mobile Application Factory
Also in our booth, Kin Lane gave a very popular talk on Building the Enterprise Mobile Application Factory. Our HTML5 development talk was also very well-received, with many participants signing up right away for our cloud-based HTML5 developer tools.
It is shaping up to be an exciting year for us in the enterprise mobile applications and API management space. Apps world was just the beginning.