Paul Tapp is Intel's Consumer Electronics (Smart TV) Segment Manager in EMEA. Paul joined Intel in 2003 and has held various technical and marketing management roles during that time. Over the past 5 years Paul and team have been responsible for the development and evangelism of Intel’s consumer products in EMEA. Intel’s Consumer Electronics offerings have been evolving and maturing significantly in the past three years and Intel has worked closely with OEM’s, Service Providers, ISV’s and other ecosystem partners to make the smart TV vision a game-changer for consumers. Paul is based in the United Kingdom.