Fitness wearable devices can capture every heartbeat and step we take, leading to a proliferation of human performance data, but there is a great disconnect between deciphering what it all means and how to effectively act upon it. For wearables to become an irreplaceable addition to our everyday lives, we need to answer first and foremost the question of so what?
At Intel, we have embarked on a journey to reinvent how technology can help people get fit, stay active and improve their personal performance. We are collaborating with leading sports and fitness brands to deliver access to health and fitness data in a functional and user-friendly design.
Today I’m excited to announce our partnership with EXOS to make wearable data more useful and actionable for the user and enabling trainers and coaches to unlock the power of the data. EXOS’ roots lie in powering next generation performance through a data-driven scientific approach. Already they have applied their expertise in sports performance and human biomechanics to train elite athletes, members of the military and Fortune 500 companies but the next evolution is to bring those same learnings to everyday consumers at scale. The challenge as always is unlocking the secrets to human performance held within data, and Intel holds the key.
“Wearable devices have transformed performance, but the data is only useful if it leads to meaningful insights, individualized programs, and positive outcomes,” said Craig Friedman, vice president of performance innovation at EXOS. “By working with Intel, we aim to provide this missing link, showing users how to take data and apply it in a personalized way.”
Our collaboration with EXOS will take shape in three complementary ways:
- First, we will develop education courses for fitness professionals. On the one hand we recognize consumers are turning to their trainers and coaches to learn more about wearables. On the other hand trainers and coaches are hungry to understand how wearables can fit into their training and ultimately help their clients achieve their fitness goals. The goal of these courses is to enable fitness professionals with the power of wearable data to enhance their client training programs and help consumers understand the “so what” attached to their personal data. Courses will be available online beginning in the second quarter of this year. Learn more and register here: Link to the registration.
- The second phase builds off the learnings from our own corporate wellness program. Since 2008 Intel and EXOS have worked to deliver proactive health and performance plans to Intel employees at an individual level. This includes EXOS helping establish nutritional and culinary guidelines for Intel’s Corporate Services Global Dining and Fitness program, as well as overseeing operations of the 17 Intel fitness centers in the US. We will explore incorporating wearable data into that mix, surfacing the right datasets at the right time and layering it with expertise and recommendations that will inspire actual behavioral change and drive people to get and stay healthy.
- Lastly, Intel will leverage EXOS’ expertise within fitness to create forward thinking products and usages which will deliver more meaningful, quantifiable data to users.
Our partnership with EXOS continues our path to sport digitization, leading the way to bring wearables, sports and fitness closer. We are committed, to transform, together, the fitness and health industry leveraging a data driven approach.