As technology becomes more closely intertwined with our day-to-day lives, apparel, accessories and even our shopping experience, it’s exciting to watch the next iteration of the marriage between fashion and technology come to life at this year’s New York Fashion Week (NYFW) 2015.
This week, Intel is teaming up with industry leaders like WME-IMG, as well as the designers and creators behind the collections, to showcase technology’s possibilities for infusing fashion with intelligent features for the modern consumer.
From smart fabrics and connected accessories to digital mirrors that can help reimagine the shopping experience, NYFW will showcase a number of examples where technology is headed and how it can help enable new experiences and opportunities across the fashion and technology industries.
Transforming the Dressing Room Experience
Consumers are seeking a more seamless shopping experience as much as the ability to express their individuality and personal style. This year, some of the technology featured on the catwalk will demonstrate how the shopping experience can be revolutionized. Take, for example, the MemoryMirrorTM Platform by MemoMi powered by Intel technology was displayed alongside the NYFW presentation of the Calia Athleisure collection today.
The MemoryMirror uses Intel RealSense™ technology, Iris™ Graphics and Intel Core i7 processors to transform the way people shop by allowing them to virtually try on clothes. Additionally, NYFW attendees will have the opportunity throughout the week to interact with the MemoryMirror technology at IMG’s NYFW HQ space.
The MemoryMirror by MemoMi is already a fixture in select Neiman Marcus retail stores and will be expanded to additional stores in the next two months.
Next Phase of Wearable Tech
NYFW has recently become known for showcasing the latest inventive wearables – from Diane von Furstenberg for Google Glass to Opening Ceremony and Intel’s MICA, My Intelligent Communication Accessory — and this year, new products that blend fashion and functionality will make an appearance again.
In collaboration with architectural sportswear label Chromat, Intel will demonstrate responsive garments in Chromat’s runway show at MADE Fashion Week on Friday, September 11.
Intel and Fossil will showcase products from Fossil’s Connected Accessories line alongside the collection of emerging designer Baja East presenting at MADE Fashion Week on September 12.1
If spectators miss anything at this year’s NYFW, chances are that drones will have them covered. Fashionistas will have an entirely new view of NYFW this season: a 360-degree view.
Rebecca Minkoff has also collaborated with Intel to have drones capture aerial shots, guest arrivals and the looks coming down the catwalk of the SS 16 show, and is the only designer at NYFW 2015 whose runway show will be captured by drone technology from electric aviation manufacturer Yuneec. Throughout the week, these drones will also film inside venues such as the NYFW HQ Space, Moynihan Station and Clarkson Square to capture arrivals at several fashion shows including Public School, Prabal Gurung, BCBG Max Azria, and Monique Lhuillier.
Exclusive Panel Discussion with CEO Brian Krzanich, Moderated by Marie Claire’s Nina Garcia
At Intel, we want our partners in fashion to take the lead and believe that a collaborative approach is key to successfully advancing wearables. While our partners bring to the table product expertise and consumer insights, we bring what we know best: the most advanced, cutting-edge technology.
By taking this unique approach, we’re working collectively with fashion brands, designers, innovators and retailers to bring to market smart products that are in line with what their customers expect, but with an added layer of innovation.
The afternoon of September 12, Marie Claire Creative Director Nina Garcia will moderate a discussion with Intel CEO Brian Krzanich and Chromat founder Becca McCharen on the future of fashion as seen on the Chromat runway show the evening before. Brian will discuss the challenges and opportunities as the fashion industry seeks to push the boundaries of fashion with technology, and provide more detail behind the technology-enabled fashion that will be shown on the runway in Chromat’s September 11 presentation of its Spring/Summer 2016 collection.
To stay up-to-date on Intel’s NYFW activities and get an up close and personal view of all of the activities, visit our press kit here that will be updated throughout the week with drone captures of the events and videos and images of NYFW.