Sandy Bridge “Unboxing”

Dadi Perlmutter (VP and GM of the Intel Architecture Group) detailed features for our upcoming 2nd Generation Intel® Core™ processor family (Sandy Bridge) for laptops and PCs… Spolier: more energy efficient and a visually stunning experience.

The chips are expected to be in production later this year with new laptops and PCs available starting in early 2011.

These new improvements are achieved via a new “ring” architecture that allows the built-in processor graphics engine to share resources such as cache, or a memory reservoir, with the processor’s core to increase a device’s computing and graphics performance while maintaining energy efficiency.

Intel’s new processor graphics delivers enhanced visual features focused on the areas where most users are computing today: HD video, 3-D, mainstream gaming, multi-tasking and online socializing and multimedia.

Check out Steve Smith, vice president and director of PC Client Operations Intel Corporation.


Bryan Rhoads

About Bryan Rhoads

Founding member of the Intel Social Media Center of Excellence. Global social media manager for our consumer audiences and brands. I helped pioneer social media techniques that laid the foundations for Intel to leverage Web 2.0. I designed and built this external blog at, establishing the infrastructure, legal, security and publishing guidelines that integrated social media into Intel's marketing mix. I led a 4-year research project with MIT that researched online trust and digital marketing strategies. My Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online media experiences. I'm also the designer of the Intel Download Center and many highly-trafficked sections of Intel's web systems. Lecturer on digital innovation and social media at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW Interactive, the Marketing Sciences Institute, the Experiential Marketing Summit, to name a few. Adjunct faculty at Portland State University, I also sit on the Executive Board of the Internet Strategy Forum, the Center for Consumer Research at St. Joseph's University, the Marketing Advisory Track at Northeastern University and a member of the City Club of Portland.

One Response to Sandy Bridge “Unboxing”

  1. Ben says:

    Hi Intel,
    Just a quick question.
    Why did Intel change from 1156 so soon? It wasn’t out for very long. Was there something wrong with it’s design that made you want to dump it for a redesign (1155) ?
    Thanks =)