Intel Chairman Craig Barrett on Intel’s 40th Anniversary

Sure, these processor would be great for powering traffic lights.

You mean they want to use our chips to make Taxi meters?

Imagine, those where conversations inside Intel back in the 1970s, in the years after making the world’s first microprocessor.

1971 4004

106 employees MtnView 1969

Over the years, a lot of Intel innovation has moved markets and changed our lives. PC magazine created a visual timeline from the Intel 4004 processor in 1971 all the way to 2008, which is marked with the tiny Intel Atom processor as the year’s top accomplishment.

Last week Intel Chairman Craig Barrett shared with us his memories and best wishes for Intel’s 40th birthday. He always has a great story — or six — ready at hand.

Some of us from headquarters team celebrated the birthday inside the Intel Computer Clubhouse at the East Palo Alto Boys and Girls Club, where students unveiled the World Mural Project. It’s pretty cool seeing visual interpretations by our next generation of young leaders answering the question: How will computers change your life in the next 40 years?

Sure the birthday as passed — July 18 — but let’s keep the celebration and innovation alive!

1985 386 champagne image70's I heart Intel button

UPDATE: My friend, a treasure and historian Tracey Mazur from the Intel Museum shared some old Intel Inside ads, which she mentions in the comment below.

Early Intel Inside Ad "Spot Intel"

Early Intel Inside Ad "286 Red X"

Early Intel Inside Ad "386sx"

3 thoughts on “Intel Chairman Craig Barrett on Intel’s 40th Anniversary

  1. A very cool story by Christopher Dawson on the ZDNet blog. Check out his post and his interesting bio — he’s a teacher and IT pro at a high school in north-central Mass. —
    Nice quote there from my Intel pal Agnes Kwan, who helped organize the World Mural Project, the cool collection of digital artwork showing their vision for what technology will bring to our lives in the next 40 years:
    “Some of the themes that the kids have expressed are: having multi-function, wearable computers, achieving a greener environment on Earth, greatly improved healthcare, vastly improving our brain power, experiencing virtual education, communicating through holograms, teletransport, living more relaxed, peaceful lives, and living on Mars.”

  2. “The Intel Inside® program had several goals: One, to create more advertising in the industry; two, to get our logo on [computer makers’] products; and three, to get consumers to pay more attention to microprocessors.”
    — Dennis Carter,Developer of the Intel Inside program
    In 1989, many PC users believed the 286 processor gave them all
    the power they would ever need. Intel launched a consumer ad
    campaign to boost awareness of the more advanced Intel386™ SX
    processor. Ads featured a red “X” spray-painted over “286,” with the
    Intel386 SX processor touted as a better investment. Intel marketing guru Dennis Carter was the creative force behind both the Intel Inside® program and its predecessor, the “Red X” campaign. The “Red X” ads turned out to be successful, but initially caused controversy because they were directed to consumers rather than computer makers, emphasized one product at the expense of another, and used graffiti-style art. The “Red X” campaign boosted Intel386™ SX processor sales, but by then Intel had launched the even more powerful Intel486™
    processor. On March 1, 1991, the U.S. courts ruled that Intel could not prevent other chip makers from using similar numerical
    names for their processors. Taking these issues into account, Intel marketing expert Dennis Carter proposed the idea of an umbrella brand, and the Intel Inside® program was born. The so-called “measles” ad introduced the Intel Inside logo to consumers.For its new ingredient branding program, Intel chose the words Intel Inside®, a shortened version of an ad tagline already in use: Intel. The Computer Inside™. The two words were placed in a friendly, open circle.
    Since its original design in 1991, the logo has been subtly redesigned
    over the years.
    The first computer maker’s advertising to carry the Intel Inside® logo was IBM’s 1991 ad featuring a horse.

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