An Atom a day

SxSW Interactive in Austin TX has been a fantastic show. It’s a show where mobile Twittering is the norm and intimate enough to meet/greet experts and a few legends.

This prototype MID I’m blogging on has been a bit of a buggy challenge. The Linux browser likes to crash in MovableType (or it doesn’t like the secure https is my guess… so I’m typing quickly). My strategy is to caffeinate and blog simultaneously for the nimblest mobile blogging possible.


The photo (or breakfast?? taken w/ the MID) is of an Intel Atom processor (middle) next to the silicon core of an Intel Core 2 Duo… The Atom’s silicon is within the small metallic center… so quite a bit smaller. But these very typed words are coming to you via my Atom-based MID.

Even though it’s a prototype, this new device is light-years ahead of my UMPC I got last summer. The slide out keyboard is a much better design than the “on the side” split design… but maybe that’s just me. Looking forward to the production version coming this summer.

Quick shout out to Lionel Menchaca, Dell’s blogfather, and to Shashi Bellamkonda who get’s my vote as the most original job title… Network Solutions’ “Social Media Swami”.

Bryan Rhoads

About Bryan Rhoads

Founding member of the Intel Social Media Center of Excellence. Global social media manager for our consumer audiences and brands.

I helped pioneer social media techniques that laid the foundations for Intel to leverage Web 2.0. I designed and built this external blog at, establishing the infrastructure, legal, security and publishing guidelines that integrated social media into Intel’s marketing mix.

I led a 4-year research project with MIT that researched online trust and digital marketing strategies. My Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online media experiences. I’m also the designer of the Intel Download Center and many highly-trafficked sections of Intel’s web systems.

Lecturer on digital innovation and social media at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW Interactive, the Marketing Sciences Institute, the Experiential Marketing Summit, to name a few.
Adjunct faculty at Portland State University, I also sit on the Executive Board of the Internet Strategy Forum, the Center for Consumer Research at St. Joseph’s University, the Marketing Advisory Track at Northeastern University and a member of the City Club of Portland.

3 Responses to An Atom a day

  1. Dude, I need to run into you sometime and check that thing out.
    Are you on Twitter? I haven’t heard hide nor hair from you until this blog post. 😉