Intel defies gravity

Intel invited 35 lucky thrill-seekers for a once-in-a-lifetime Extreme “Zero G” flight today in Las Vegas.

It’s the same flight that NASA uses to train astronauts and where the film Apollo 13 filmed the weightless scenes of Tom Hanks and others.

An international crew consisted of contest and sweepstakes winners from around the world (Australia, France Germany, Italy, Korea, PRC, Sweden, Taiwan, UK and the USA). In conjuction w/ the flight, last night Intel also gave away Zero G flight suits at the hottest blogger party on the Strip.

Mooly Eden Among the crew were Intel’s Mooly Eden shown here w/ a floating tablet PC demonstrating how Intel “defies gravity” with laptop performance. Eden is vice president and general manager of the Intel Mobile Platforms Group.

I also think I saw blogger/Cluetrain co-author Doc Searls and Andru Edwards of GearLive. Did Scoble have a conflict? :(… (Hey Robert… Good to see you again at the party last night).

Here are some more shots taken by Rohit Bhargava – he’s also posted up the entire day’s flight up on our Flikr site… Thanks for sharing… and I hope that the “Vomit Comet” didn’t hold up to its name.

Looks like a lot of fun.

Zero G Flight

Bryan Rhoads

About Bryan Rhoads

Founding member of the Intel Social Media Center of Excellence. Global social media manager for our consumer audiences and brands. I helped pioneer social media techniques that laid the foundations for Intel to leverage Web 2.0. I designed and built this external blog at, establishing the infrastructure, legal, security and publishing guidelines that integrated social media into Intel's marketing mix. I led a 4-year research project with MIT that researched online trust and digital marketing strategies. My Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online media experiences. I'm also the designer of the Intel Download Center and many highly-trafficked sections of Intel's web systems. Lecturer on digital innovation and social media at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW Interactive, the Marketing Sciences Institute, the Experiential Marketing Summit, to name a few. Adjunct faculty at Portland State University, I also sit on the Executive Board of the Internet Strategy Forum, the Center for Consumer Research at St. Joseph's University, the Marketing Advisory Track at Northeastern University and a member of the City Club of Portland.

3 Responses to Intel defies gravity

  1. Tim Takeuchi says:

    Great Post Bryan. I was lucky enough to get a seat on board and it was an
    amazing experience. The day started at 6AM. I grabbed my
    Duo-powered Flybook VM
    and headed to meet the rest of the flyers. After an
    hour of training at the Zero G training center, we were off to the air strip. I was lucky to sit next to Doc Searls
    on the way to our flight zone over the Pacific. We talked about geology (that
    was unexpected)! I met winners from around the world (housewives, journalists, a
    pro gamer from overseas too), all a bit unsure of the experience before us. Our
    first parabola had us screaming and laughing like kids and 14 parabolas later,
    the experience was complete. We got some great shots with the “Flybook
    (get it?). Hard to really explain the how much
    fun it really was but this
    should speak volumes. I’ve been having dreams about lifting out of my
    bed, floating into the sky. I could draw parallels between the extreme act of
    weightlessness and Intel’s extreme products, both allowing you to soar to new
    heights, but that’s another post.