Embrace Cloud, But Don’t Ignore Hardware

We frequently speak about the accelerated growth of cloud-based computing and X-as-a-Service. And with good reason—they’re on an upward trajectory and will continue to move in that direction. That, however, does not mean that it’s time to ignore hardware. Quite the contrary.

A few weeks ago, the NPD Group presented research about the state of different market segments within technology at The Channel Company’s XChange 2018. Among their findings, they noted that hardware sales accounted for about 75 percent of the overall sales of North American IT distributors and resellers. This percentage represents the lion’s share of the $80 billion U.S. business-to-business market.

Wait, There’s More

Interestingly, NPD’s Michael Diamond, director of industry analysis for B2B technology, went on to say that “counter to what people think”, the desktop market is growing. This growth, NPD attributes in large part, to desktop workstations and gaming hardware/peripherals.

In addition, the research dispelled the notion that the cloud would kill business the way we’ve always known it. True, business is changing, and we need to lean into it. However, don’t write a eulogy for on-premise hardware just yet—servers, networking and storage—are very much alive and well.

Investing In Infrastructure

This doesn’t come as news to us but reinforces the value of our end-to-end strategy. Intel® supports the data-centric infrastructure approach with technology that processes everything faster (Intel® Xeon® Scalable Processors), stores more data with greater efficiency (Intel® Optane™ Persistent Memory and Intel® Optane™ SSDs), and moves data across the network faster (Intel® Ethernet and Intel® Omni-Path Fabric.)

As an Intel® Technology Provider, you have the technology, knowledge, resources, and marketing and sales tools to enhance your success—all right at your fingertips. I encourage you to get acquainted with the latest in Intel’s technology advances and visit this blog regularly for insight into how Intel can help your channel business thrive.