VR is More Than Just Fun and Games

If you’ve been watching the Winter Olympics from PyeongChang, then you know that Intel® has been at the center of the action. From the spectacular drone show in the opening ceremonies to powering 50 hours of live VR coverage—capturing breath-taking spins, flips, rotations, and seemingly impossible feats of athleticism.

But, beyond the cool factor of full immersion in the half pipe, VR has very practical, real world applications that are taking hold today. As more consumers adopt VR technology for entertainment, you’ll see more of that adoption begin to bleed into other areas, creating opportunities for technology providers to bring VR into the mainstream.

Thanks to recent innovations in computing hardware, a wide range of professionals have begun to integrate VR technology into their workflows. VR’s impact has already been felt in retail, architecture, medicine, education, and the automotive industry–and the technology stands to benefit many more professional fields. Here are some of those use cases to spark your creative energy.

Truck Driver Training—Appealing to the generation that grew up on video games, UPS is using virtual reality to create 360-degree street scenes—complete with pedestrians and hazards—to train new drivers.

Visual Merchandising—Enticing shoppers to visit brick and mortar locations is a challenge facing many retailers. An inviting environment is one such way to lure in shoppers, but experimenting with store layouts and merchandising can become costly. Using VR, retailers can build 3D models inside a computer simulation to test concepts before rolling them out.

Educating with VR—Schools are using VR in a number of ways, from taking students on virtual field trips, to learning about space, dinosaurs, or even human anatomy.

Science and Medicine—Utilizing VR, neurosurgeons are able to attain greater precision and envision procedures that would otherwise be impossible.

VR is a powerful tool for business, and VR systems require powerful hardware. The Intel platform plays a very important role in a VR system. Intel is dedicated to supporting VR with horizontal solutions, including processor, memory, and I/O.

Discover how VR is enabling creative business solutions—and how creative technology providers are tapping into the next big market.