There’s Gold in Gaming

There’s been a resurgence is digital gaming with public equity valuations for digital gaming up by 150 percent over the last 3 years. That compares with 46 percent in music and 29 percent in film and TV, according to Bloomberg data.

The rise of e-sports as a mainstream spectator sport may be even more amazing. Goldman Sachs projects that it will become a $1.1 billion market by 2019 and Intel® Extreme Masters, an e-gaming competition, drew an online audience of more than 28 million. Just days ago, leading up to the Olympic Winter Games, Intel hosted the Intel Extreme Masters PyeongChang tournament where 18 players from around the world competed for a $150,000 prize pool.

Mining for Gold

Gaming and e-sports are on the rise. That means there’s demand for technology—mobile and desktop devices, large screen displays, AR/VR gear, networking equipment, and a whole lot of bandwidth—and that’s the tip of the iceberg. In a recent report from the Game Developers Conference, half of developers said the last game they completed was released on a desktop platform and 60 percent reported that games in development are earmarked for the PC. The other leading platforms cited were smartphones and tablets, followed by PlayStation and Xbox consoles, VR headsets and Mac.

Virtual Games Add Up to Real Dollars

Gamers buy gear. They crave high performance, lightning-fast speed, and anything that gives them an edge. The 7th Generation Intel® Core™ desktop processor family is a great fit for gaming, VR and e-sports. Take a look at these training courses and selling guide to learn more. These resources can help you position and sell into a market on the move by understanding:

  • The gaming market opportunity including current and future trends
  • The best equipment and Intel processor for every kind of gamer from casual to competitive
  • The potential in e-gaming and VR

Win Business

Intel® Partner Marketing Studio has done much of the work for you. Download marketing assets to build powerful campaigns and reach your audience with engaging influencer marketing content.  And, be sure to login to Intel Technology Provider to see this quarter’s points promotions including 20 points per unit on 7th Gen Intel® Core™ laptops for gamers.

Do you get caught up in the excitement of e-sports? Check out this week’s iQ on Five Pro Gamer Tips For Winning Big In E-Sports.