The dreaded hopeless objection…lack of funding. You can get buy-in from stakeholders and decision makers all the way up the line, but, alas, if funding for technology initiatives isn’t available, no matter how compelling the offer, the sale can’t close. Hopeless objection, right? Not necessarily.
A major part of any long-range technology strategy is developing a plan to pay for that technology. It starts by asking the right questions. For instance, how have other districts funded their technology plans? What are the funding options out there? What are the costs involved in an education technology investment?
When it comes to funding technology for education, there are means available to your customers—if they know where to look. And, that’s where you can play an important role. Show your customers where they can find funding and you’re on your way to closing incremental business.
Funding for public elementary and secondary education, K-12, primarily comes from states and local governments—to the tune of about 44% each—and the balance of 12% from the federal government. Some districts have been successful in securing additional sources of sustainable funding from fundraising activities, grants, loans, GAPP (Government Assisted PC Purchase) financing and parent contributions. A short list of funding programs includes:
E-Rate—established in 1996, the Universal Service Program for Schools and Libraries was modernized in 2014 to expand the availability of broadband connectivity, among other initiatives, and the spending cap was increased to $3.9 billion.
Race to the Top—Awards in Race to the Top go to states that are leading the way with ambitious, yet achievable, plans for implementing comprehensive education reform. Building data systems to support reform is a cornerstone of the program.
Investing in Innovation—this U.S. Department of Education program provides grants to eligible participants who can demonstrate improvements in student achievement from the implementation of innovative programs.
In addition to more formal programs, there are many private and philanthropic resources that can be tapped to find funding to get technology into more classrooms.
Intel® Education and Intel® Technology Provider have made a wealth of resources available to help you take advantage of the widespread opportunities in the education market. The materials cover an expanse of topics—well beyond devices—to help you construct a comprehensive learning environment with your customers.
Don’t let the conversation end before it has a chance to get started. Learn How to Turn Funding Concerns into a Winning Conversation.
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