#TabletTuesday Chat 3 Recap: Tablets: Optimizing Retail Experience.

#TabletTuesday Chat 3Intel® Technology Provider’s #TabletTuesday had another great chat on April 29 with over 50 participants.

Christopher O’Malley, Intel® Director of Retail Marketing, and Vanessa Foden, Intel® Retail SMB Segment Manager hosted the discussion about Tablets: Optimizing Retail Experience.

Here are highlights from the conversation:

(1) The Retail Experience:

  • Jamie Huber: What is Intel’s definition of ‘the retail experience’?
  • Chris O’Malley: We usually comment that retailers want to improve the customer experience in their retail stores. Retailers want a seamless omnichannel environment, the right product, the right customer, the right price. If the retailer can do this then they have improved their customer experience at their stores.
  • Jamie Huber: So it will integrate sales, inventory, etc…?
  • Chris O’Malley: Yes retail tablets will be used for mPOS, line busting, sales assist, inventory lookup, clientelling, and manager dashboards. It is this flexibility that is making retail tablets so popular.
  • CAFTech: Chris is there a big difference between B2B and Retail? I know that HP and Sony offer different models to retail for laptops
  • Chris O’Malley: i classify retail tablets as those used in the front of the store as an mPOS or sales assist aid – they will often have a payment sled
  • John Ori: As tablets are used more the need for more powerful ones is a factor. But weight is still important. Banks are preparing to implement them in retail.
  • Vanessa Foden: @John Ori  Our team supports financial mobility solutions as well.   We are definitely seeing more demand for mobility solutions in banking.
  • @Jjamesatsacsinc: Tablets in retail really help to give the customers a personal feel.  No more counter separation.
  • Alison Ooms: Inventory management features would be great in shoe stores and the like.
  • @SACSJW: I have seen more tablets as mini-kiosks for customer survey and loyalty programs recently.

(2) Performance and Power:

  • Jordie Braidwood ‏@jbraidwood23: @Intel_Channel What is the correct balance of processing power vs battery length for business tablets?
  • Chris O’Malley: @Jordie Braidwood The power vs. performance question will rely on your usage model for the device. Core-based tablets should have plenty of processing power for any needs, but battery life is reduced.
  • Kent Behrends: One of the biggest issues with my clients is battery life. Which Intel chipset should I be looking for? I need battery live over cpu.
  • Vanessa Foden: Hi Kent, we have a few mobility solutions with longer life and extended batteries.  Two that come to mind our the HP MX10 and the Lenovo.
  • John Lin: Atom processor has better battery life on tablets… I wonder if there will be even lower power ‘Core i3/i5’ CPUs to be used on tablet?
  • Chris O’Malley: @John Lin Yes, our upcoming next generation Core products will have very low power and will be great in tablets. The battery still won’t be as long as Atom processors but they will be quite good

(3) Windows vs. Android:

  • Pyradis: Do you guys have both Windows and Android tablets?
  • Vanessa Foden: @pyradis Yes, we have both Windows and Android solutions.  Primarily due to customer demands we are seeing more request for Windows.
  • @CAF_TECH: I am assuming 90% of tablets would be Android?
  • Vanessa Foden: @CAF_TECH We thought the same for Android.  Interestingly enough, many retailers are demanding Windows as it aligns with their back-end systems.
  • Peter Mossel: I get the same impression, Vanessa
  • Chris O’Malley: Windows can prevent games being played on it – you can lock them down.
  • @XDAGarwynn: @vanessa…. I think once the interfaces to backend are there Android will flourish.
  • Chris O’Malley: What is everyone seeing regarding Windows vs. Android on tablets? I am seeing the US and EMEA moving to Windows while APAC and PRC are going towards Android.
  • @Jjamesatsacsinc: Business customers seem more open to Windows tablets than general consumers.
  • Chris O’Malley: I am finding that most retailers with legacy IT infrastructures want Windows.
  • Lynn Young: I agree that business seem more open to Windows tablets.  Where a residential user, the tablet should ‘feel’ more like a phone.
  • John Lin: We see more windows tablets as well but many just get Android for its price point.

Join us again for #TabletTuesday on May 13, 1 p.m. ET/ 10 a.m. PT where Motion Computing’s Senior Channel Manager Scott Rehling will discuss Mobile Point of Care: Tablets for Healthcare.

RSVP and participate for a chance to win a Motion CL910 Tablet.

Chat with you soon!


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