Intel Wants To Make Every Day Data Privacy Day

On January 28th the world recognized International Data Privacy Day.   Intel has been a part of International Data Privacy Day since it began six years ago, and we were proud to see the effort launch more outreach efforts this year than any in the past.

For this year’s focus, Intel decided to highlight mobile device password security.  Intel believes security is one of the three major pillars of computing (also including energy efficient performance and connectivity) and it is our goal to provide robust security for all digital devices.  For this reason Intel has made the unprecedented decision to give away software security tools for mobile devices.  Also, as part of our work towards better protecting mobile devices, on Data Privacy Day we launched our next topic for the Consumer Security Education program, attempting to protect the privacy of individuals everywhere: Crack the PIN to WIN: PIN | Track | Encrypt (#PINit).


This effort began by educating people in New York City at Union Square and at our retail partner store, DataVision, with kiosks and security ambassadors to educate people on how to lock their device with a secure PIN, how to track a mobile device, and how to encrypt data.   Please join us in our efforts to educate individuals on how best to protect their data, by accessing the Crack the PIN to WIN website above and joining the campaign.

We are grateful to the National Cyber Security Alliance for coordinating International Data Privacy Day, building on the outstanding foundation from the efforts of Jolynn Dellinger and the Privacy Projects.  I was honored to participate on a panel for the kickoff event in Washington, D.C.  I spoke about the need to “Rethink Privacy” due to the difficulties the system of “notice and consent” has in providing protections with new technologies and business models.   I paraphrased Reed Hundt, by noting that “distrust is the cancer that may kill the digital economy”.   I also stated that we “need an evolution, not a revolution”, as we honor the traditional Fair Information Practice Principles by working to find ways to apply them to the new technology and business environment.   We need to understand that notice and consent will not be effective for all situations and we need to increase our focus on principles such as Accountability, Individual Participation and Security Safeguards.  NCSA has posted the video from the panel.

This was the most active year ever for Data Privacy Day outreach events.   We had a record 220 Data Privacy Day Champions who held events all over the globe.  Over 2,000 people took the quiz, and both houses of the U.S. Congress passed resolutions to recognize January 28th as Data Privacy Day.   For a full report of events and activities, please take a look at the recap.   

Intel is investing in technologies and tools to provide better security and privacy.   Continuing to raise awareness about privacy issues is an important step to making those protections effective.   For that reason, Intel is committed to work to make every day Data Privacy Day. 


2 thoughts on “Intel Wants To Make Every Day Data Privacy Day

  1. Another very good article, and certainly timely in our new NSA enabled world.

    However, it would be nice if we had a dependable and reliable security stack. If, for example, I could choose my e-commerce partners by who could keep my information safe from public/private data breaches that would influence my behavior.


    1. An excellent comment. We do need to explore how companies can demonstrate they accountable for protecting information. This also extends to those companies (like Intel) who make the hardware and software that comprise the computing systems we all use. Intel, along with others, has invested considerably in resources to improve security, including the use of a security development lifecycle. However, no matter how much investment, security will never be perfect, and everyone struggles with how to inform the purchaser/user of the robustness of the technology. Intel is working to help create industry best practices and international standards in these areas. Those will hopefully help.

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