Getting Personal: IoT Tech Helps Retailers Step Closer to Consumers
Consumers today expect 1:1 experiences from brands and thanks to the Internet of Things (IoT) retailers are quickly moving in that direction. From rapid consumer data processing and real-time analytics, to IoT-connected RFID tags and predictive consumer profiling, retailers are awakening to the possibilities of IoT-enabled customer experiences. In this guest blog post, David Roth, CEO, EMEA and Asia, The Store WPP, explains...
Shopper at the Center: Get Ready for a Radical Transformation in Retail
Imagine entering a retail store that responds to your individual needs, creating a truly personalized shopping experience. With interactive shelves that offer products based on your previous purchasing patterns—saving you time and endless searching—or digital signage that surrounds you with a 3D virtual experience and allows you to experience products in a variety of lighting and temperature environments without ever...