Mariya Zorotovich, Director of Strategy and Incubation, Responsive Retail. Mariya Zorotovich has more than 20 years of retail experience leading strategies and initiatives across sales, operations, marketing, technology and product management. She has first-hand experience delivering digital capabilities such as mobile commerce, order management and last mile fulfillment across both physical and digital channels. Mariya recently joined Intel’s IoT/Retail Solutions Division as Director of Strategy and Incubation where she leads incubation initiatives, narrative and ecosystem enablement focused on accelerating new retail capabilities at scale. Before joining Intel, she was the Principal Retail and Consumer Goods Lead for Microsoft’s Industry Experiences team within the Cloud and AI engineering organization. She was responsible for managing advocacy and ISV category management for Microsoft’s technology priorities. Mariya is active in the Retail and CG community, currently serving on the Retail Tomorrow Board.