Intel IoT and Jaguar Land Rover Collaborate on Autospaces 2025

Jaguar driver
The intersection of automotive technology and innovation merged on the Internet of Things (IoT) fast lane today with Autospaces 2025: Future Car Experiences, a symposium concluding an innovation-focused program sponsored by Intel and Jaguar Land Rover bringing together the Media Design Practices, Interaction Design and Transportation Design departments at Art Center College of Design.

Today’s symposium focused on how IoT inspires the creation of new automotive experiences, and how those experiences are evolving expectations of, and interactions with, our vehicles. As this new landscape emerges, it is exciting to imagine what kinds of relationships we will have with our cars and the world around us in the near future. The question now is how do we design those interactions?

Human-Centered IoT Connected Car Designs

Autospaces 2025 brought together designers, researchers, government, and industry leaders to consider issues of connectivity, trust, and mediation with semi-autonomous and autonomous vehicles. The goal: expose students to new ways of understanding the future car experience using a human-centered design perspective. The symposium was part of a year-long engagement with graduate and undergraduate students from Media Design Practices, Interaction Design, and Transportation Design at Art Center College of Design, sponsored by Intel and Jaguar/Land Rover.

Intel Design SchoolWhen designers start thinking about tomorrow’s automotive innovations, unique and intriguing questions take center stage, such as “Would you trust your car enough to sleep in it while it drives you somewhere?” and “Could illuminated roadways decrease accidents?” The inherently exciting nature of such questions, and the promise that the subsequent conversations, study, and expression of ideas can dramatically affect technology, inspired Intel to found the Interaction Design Program approximately three years ago.

Designing Cars for IoT Technology

The goal of the program is to inspire a new wave of design students who are comfortable and excited about designing for IoT technology. We began by identifying five design schools from around the world that exemplify the sophisticated level of design that Intel values. These schools—Art Center College of DesignCalifornia College of the ArtsCarnegie Mellon UniversityCopenhagen Institute of Interaction Design, and the Royal College of Art—make up the Intel Design School Network.  Programs like these are ongoing efforts to promote innovation and help shape the future of the auto industry through new thinking, new approaches, and the application of IoT technology.

Many of the schools have a rich history of connecting their students with industry collaborators, typically via industry sponsored programs and individual design studios. Intel favored a more intimate approach, in which students from each school work closely with faculty and industry experts in specialized, forward-thinking curricula. By providing financial support and dedicated subject matter experts, Intel is helping—and challenging—the Network schools to innovate their programs and share best practices with one another. The ultimate goal is to create a new norm in how design schools prepare designers to make an impact in technology.

IoT Fastlane to the Future

The intersection between technology and design is fascinating and full of promise, especially so when inspired students from around the world have the opportunity to become comfortable working with and around technology that brings together great ideas and solutions. That’s part of the inherent beauty that comes through collaboration and the Internet of Things.

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About David McKinney

Social Media Manager, Internet of Things (IoT) Group INTEL CORPORATION David is a 16 year veteran at Intel and currently the Social Media Manager for Intel’s Internet of Things Group (IoTG). Prior to his current position, David led the content creation enthusiast notebook marketing efforts where he defined product strategies to solve content creation workflow problems and establish Intel leadership in the Digital Content Creation (DCC) segment. David has held business development manager and marketing leadership positions in multiple Intel business groups, including the Intel field sales organization. Outside of work, David enjoys a number of hobbies ranging from hiking to volunteer work at the Oregon Humane Society along with the discovery of new technologies related to music creation and photography. You can follow David on Twitter: @dmckinney and continue the conversation on Twitter by following @IntelIoT and friend us on

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