Defining Advanced Driving Technologies

Car manufacturers have long-since mastered the technologies of bending metal and creating things that spin with lots of horsepower and torque. But what’s next? In-vehicle innovation going forward is going to center around keeping drivers safer and making them more efficient. I believe that advanced driving technologies—such as advanced driver assist systems and self-driving capabilities—are areas to watch closely as vehicles become more than just modes of transportation. This is where automotive and the Internet of Things intersect.

Untapped Opportunity

You may not know that cars today generate terabytes of data, most of which goes ignored. Some information is being fed back to the car and the driver—the braking, steering, and suspension systems come to mind—but far too much goes relatively unnoticed. The real question is, what insights around driver efficiency and safety could the industry uncover with all that data if it was bundled up, structured, and analyzed?

Well, that’s happening and a great example is vehicle-to-vehicle (V2V) communication. In a recent post I described how V2V technology is moving us towards a safer, increasingly autonomous driver experience. Picture a car that is driving down the road and approaching a patch of ice. The car should first be able to detect the hazard and adjust its actions, and second, take that information and transmit it to cars that are following it. Those trailing cars can then begin to analyze the upcoming situation and proactively make adjustments to better maneuver through the hazard. That’s advanced driver technology in action.

What’s Coming

Several safety elements not always offered broadly can now be found on nearly every make and model of new cars today as standard equipment. These include:

  • anti-lock brakes and suspension controls
  • collision warning systems
  • lane assistance
  • blind spot detection
  • night driving vision

The process for implementing new advanced driving technologies is always evolving and taking advantage of features that are currently available. The recent announcement  by the U.S. Department of Transportation’s (DOT) National Highway Traffic Safety Administration (NHTSA) that it will begin taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles is going to accelerate this transformation.

More automakers are starting to think, plan, architect, design, and deliver consumer electronic-type experiences in the automobile. At Intel, we foresee the car actually learning the driver’s habits and preferences. The intelligent, connected car, outfitted with all kinds of capabilities where it’s aware of itself, aware of its surroundings, aware of the data it has, and is making decisions on its own, is coming sooner than we think. In the next couple years, the car may not drive all by itself yet, but ultimately will become another intelligent device that helps us through our day. Are you looking forward to advanced driver assistance systems and self-driving capabilities? In a recent study, forty-four percent of American respondents said they were. To learn more, you may also want to listen to my podcast on advancing automotive intelligent systems.  

To learn more about Intel in Automotive, check out

Comments are closed.