We made it!

This blog was posted on behalf of Mary Doyle, Intel’s Ethics and Compliance Program Manager.

We are honored to be listed in the 2012 World’s Most Ethical (WME) companies ranking by the Ethisphere Institute. This year, we’re sharing the distinction with 144 other companies from more than three dozen industries. 

Accepting the award with Michael Jacobson, Intel's Director of Corporate Responsibility

But what does it mean to be an “ethical” company?

The methodology for the WME ranking includes reviewing codes of ethics, litigation and regulatory infraction histories; evaluating the investment in innovation and sustainable business practices; looking at activities designed to improve corporate citizenship; and studying nominations from senior executives, industry peers, suppliers and customers. 

So on the most basic level, being included is external confirmation that we’re doing a good job. On another level, the ranking allows us to collaborate with other ethics leaders, sharing best practices and challenges, and helping us to advance our practices and policies.

See the full list of companies included here.

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About Linda Qian

Linda is passionate about sustainability and corporate responsibility. She manages communications for Intel’s Public Affairs organization in the Greater Americas region. She graduated from the UC Berkeley College of Natural Resources with a Bachelor of Science in Conservation and Resource Studies.

Follow Linda on Twitter at @lindalqian and @Intelinvolved. She is also active on LinkedIn, Google+, Facebook and Instagram.

4 thoughts on “We made it!

  1. I guess being under investigation with the Federal Trade commission for Unfair Trade Practice (paying other companies such as Dell to not use their competitors ‘products) qualifies for Ethical. Not to mention the outcome; a 1.25Billion settlement with AMD and a 1.50 Billion settlement with NVidia and no prison time for 2 of Intel’s CEO’s.
    The world should be laughing at your definition of Ethics.
    “The FTC’s administrative complaint charges that Intel carried out its anticompetitive campaign using threats and rewards aimed at the world’s largest computer manufacturers, including Dell, Hewlett-Packard, and IBM, to coerce them not to buy rival computer CPU chips. Intel also used this practice, known as exclusive or restrictive dealing, to prevent computer makers from marketing any machines with non-Intel computer chips.
    In addition, allegedly, Intel secretly redesigned key software, known as a compiler, in a way that deliberately stunted the performance of competitors’ CPU chips. Intel told its customers and the public that software performed better on Intel CPUs than on competitors’ CPUs, but the company deceived them by failing to disclose that these differences were due largely or entirely to Intel’s compiler design.”

  2. I think that being an ethical company is described as of the reasons you specified in your article and I believe its starts from within the organization. Corporations have “personalities” or “characters” created by a corporate internal decision structure comprised of formal roles, rules, and responsibilities. An organization’s intentions and beliefs, accordingly, are encoded into that decision structure, which leads to the realization of collective goals via the subordination of individual desires, and these are goals of the organization, not merely members’ goals for it. (Cheney, p.176.) By having these shared perspectives amongst employees truly makes the organization accountable for being ethical and holding true to these values. Nowadays, companies are facing the normal organizational concerns of society from inside and outside the organization. (Cheney, p. 457.) I applaud you for being recognized as being one of the top ethical companies in 2012.
    What is your secret? Is it employee engagement? Is it an open book management style of philosophy where your company is transparent? I know from working at a company that is very transparent, it’s a major part of keeping our employees in “the know”, thus eliminating some of the questions about possible financial sharing concerns.
    Congrats to you and your company!
    Emily Laurie
    Drury University Grad Student-Communications

    Cheney, G., May, S. & Munshi, D. (Eds.) (2010). The handbook of communication ethics. New York: Routledge. (HCE)

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