Bite-Sized CSR: Smaller, Lighter, Better… Trays?

This is the second post in our “Bite-sized CSR” blog series surrounding our 2010 Corporate Responsibility Report, where we’ll pull out little snippets and case studies from across the 100+ pages of our new report.

Last week we talked about how we’ve reduced our environmental impact through Green Events. Another, albeit, less glamorous (but no less interesting!) area in which we’ve been able to reduce our environmental impact and save money is in product packaging.


By redesigning and recycling the trays we use to ship our product to customers, we’ve been able to reduce shipment weight, raw materials used, and overall cost of the packaging program.

And now for the numbers: in 2010 alone, we were able to save 217 tons of packaging materials through these projects. We’ve also estimated about $15 million in savings over the next three years due to these initiatives, plus additional savings in transportation costs due to the aforementioned decreased shipment weight. Projects like these make sense from both an environmental and financial standpoint, and, for someone with a background in consumer product packaging, like myself, this is truly exciting stuff.

More information about our environmental initiatives is available online in our 2010 Corporate Responsibility Report at

Published on Categories Green

About Linda Qian

Linda is passionate about sustainability and corporate responsibility. She manages communications for Intel’s Public Affairs organization in the Greater Americas region. She graduated from the UC Berkeley College of Natural Resources with a Bachelor of Science in Conservation and Resource Studies.

Follow Linda on Twitter at @lindalqian and @Intelinvolved. She is also active on LinkedIn, Google+, Facebook and Instagram.