Not sure if you’ve already seen Intel’s newest advertising campaign, but it highlights some of the individual employees in our company who are behind Intel’s history of innovation – basically, our “rock stars.”The June edition of Scientific American includes a feature entitled “Scientific American 10: Guiding Science for Humanity,” which highlights individuals who have demonstrated leadership in using technology and knowledge to address society’s toughest challenges. Some pretty impressive names on this year’s list – President Barack Obama, Bill Gates, Michael Bloomberg, and Todd Brady. Wait, Todd Brady? Yes, our very own corporate environmental manager, Todd Brady, was recognized for his leadership in driving environmental excellence across Intel’s global operations. Our own personal “eco rock star.” And, while this blog post may completely embarrass my very humble colleague, I thought it was a very nice recognition for both Todd and for Intel, and an important acknowledgement that improving corporate environmental performance doesn’t just happen – it takes the sustained commitment of passionate individuals who provide the right insight, strategic thinking, and discipline to continually challenge the organization to improve over time. Now, Todd will be the first to say that no single person should get credit for what we’ve been able to accomplish as a company in the past year – and it’s true. Getting the chance to work so many passionate individuals across the company is the reason why I feel so fortunate to have the job that I do. From Todd to my other EHS colleague Taimur who’s earned the nickname internally as our favorite “dumpster diver,” (watch the video to find out why) to Tom Cooper who works on Intel’s water management (see his recent overview of our strategy at Brighttalk.com – it is these often hidden “rock stars” who you may never have heard of – in hundreds of companies and organizations around the world – who are finding innovative ways to reduce environmental impact every day. For more about the other innovative leaders who made a difference in the past year from electric cars and clean energy innovations to HIV/AIDs initiatives, see the Scientific American web site.