Reconnecting with Your Mission
I attended today the Boston College International Conference on Corporate Citizenship. I loved the opening keynote this morning by Dev Patnaik which was based on his book, Wired to Care. His main premise was that companies succeed when they operate with empathy, connecting to what their customers really care about. In his words, we are most successful when we reconnect...
Do you have a PSP?
Before you answer that, let me clarify. No, it's not the latest gaming device. It's a Personal Sustainability Project.It was one of the many ideas that Adam Werbach covered in his keynote at the Boston College for Corporate Citizenship Conference this week in San Francisco. The idea is that one small action can bring sustainability into each person's daily life...