About The Happiness of Giving

I recently had the privilege of attending a fascinating lecture delivered by Wendy Liu, Assistant Professor of Marketing at UCLA Anderson School of Management, during her visit to Haifa University. She spoke at length about her research on how time versus money can lead to two distinct mindsets that impact one’s willingness to donate to charitable causes. It’s what she calls “The Happiness of Giving; The Time-Ask Effect”.

Having spent a good part of my work week throughout 2008 driving voluntarism on Intel campuses across EMEA, I am always looking for that special formula that motivates ordinary people to do extraordinary things on their own time on behalf of their communities. I can easily write pages here about the benefits of volunteer work and I think that each and every Intel EMEA volunteer will know exactly what I’m talking about. But as Shelly Esque, Vice president Intel Corporate Affairs, wrote in her blog “What does one million hours mean”, it’s incredibly difficult to truly comprehend the impact that this huge number of volunteer hours made”.

I think that one of the greatest benefits of volunteering is a personal one. I must confess that I also got swept away in the momentum that inspired so many Intel employees to really want to do something worthwhile for their communities. To prove on a daily basis that the cliché “it’s better to give than to receive” truly makes a lasting impact.

I am always trying to capture some of that Intel EMEA volunteer energy. So I asked some of the volunteers from across the region to express their feelings about volunteering. And wait until you hear what they said! Thanks to the wonders of technology, we were able to put together a short video which I hope will also inspire other companies to ignite a spark among their employees so they, too, will choose to experience the happiness of giving.

3 thoughts on “About The Happiness of Giving

  1. We have an incredible Intel Volunteer in Frank Sanders, who has just joined our Urban League of Portland board, and has already enriched our discussions around database technology. He took a tour of civil rights sites in America on his vacation and came back energized to help us succeed in empowering African Americans and others.
    Intel also gave us computers for the children in our education program.
    We are also putting forth a document called The State of Black Oregon detailing how public policy could change to be more effective for African American success, and we would love to work with Intel’s Public Policy department on this.
    Looking forward to engaging more Intel volunteers in the future!

  2. hi revital, what a great video and a wonderful spirit you demonstrate in your blog. As member of the professional CSR community in Israel, it is great to see how you have shown leadership in the local CSR landscape in Israel, and are driving that spirit throughout the CMEA region. I think we all benefit from Intel’s significant investment and your personal energy to move this forward.
    I am a fan of measurement and quantifying outcomes. CSR means understanding impacts and taking responsibility for them. I think it would be worth the effort to express Intel’s million hours in terms of outputs – what outcomes did those hours create ?. This helps focus not only on the happiness of giving, which is indeed a significant goal in itself, but also on the value of what is given. And serves to assist in ensurng future efforts are foucssed and effective for Intel, Intel employees and for the local communities that Intel serves.
    Anyway, well done and i look forward to seeing more of Intel’s positive presence in Israel
    elaine cohen
    BeyondBusiness – israel’s leading csr reporting consultancy

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