I don’t like to be “promotional” in my blog, but today Intel and our employees have something to cheer about. Today we learned that Intel Corporation was included in the Dow Jones Sustainability Indexes (DJSI) for the 10th straight year. The DJSI reviews and highlights a company’s economic, environmental and social performance, assessing issues such as corporate governance, risk management, branding, climate change, supply chain standards and labor practices.Intel was also named the Supersector Leader for Technology – the ONLY U.S.-based company named to the list of 19 Supersector Leaders. The Technology Supersector encompasses companies in software, computer services, semiconductors, and hardware. Intel received sector-leading scores in a number of criteria including environmental reporting, human capital development, corporate citizenship/philanthropy, and corporate governance. It takes a lot of people around the company to make something like this happen (heck, it takes a lot of people just to complete the survey) and it’s difficult to calculate the benefit in terms of dollars for being on this list. However, it’s nice to take a moment and feel proud of our accomplishments – and then being true to Intel’s culture – quickly look at how we can improve for next year. One area we struggle with is how to reduce our footprint in absolute terms. We have some great results on a “per production” or “per-chip” basis, and some absolute reductions such as climate change emissions, but how do you reduce your footprint while you grow (?) An analogy would be if you have three people currently in your family, and you add two more kids to the household, how do you use less energy, water, and food, than before the new family members arrived? Unless we shut down a few factories or move production to another company (this is like sending your kids off to college and you stop counting the impact to your eco-footprint at home in my analogy) – it’s really tough to do this while you are growing. But enough on our challenges; maybe today is a day to take a long lunch with my colleagues and reflect a little longer on the company’s success.