Why Most People Are Wrong on Personalization
A few weeks ago McKinsey’s Marketing and Sales practice published “What shoppers really want from personalized marketing.” It is the best paper I’ve read on the topic in years. And thank you, McKinsey, for sending it forth. Because “personalization” has become one of those awful clichés of retail strategy – oft-cited, but rarely thought-through or defined. Especially among retail technologists....
Understanding “Hozho”: An Intel Scholar’s Story about Finding Connection between Culture and Academic Passion
This blog was written in partnership with Michael Charles. Ph.D. student and Intel Legacy Scholar. Navigating today’s educational and professional pipeline is a difficult task for many American Indian students. I spent my childhood and young adult years traveling between my home in Colorado and visiting family on the Navajo Nation. Since I grew up in a predominantly-white community, my...