Tag Archives: marketing

Intel’s New Brand Structure Explained

Over the last year or so, Intel has been quietly working behind the scenes taking a hard look at our brand structure and exploring ways to make it more rational and easier to understand. The fact of the matter is, … Read more >

The Winner Takes It All?

Ultrawide-band vs. Bluetooth; Betamax vs. VHS; Blu-Ray vs. HD-DVD. All are examples of classic format battles that have resulted in one winner dominating in their respective industries. Recent coverage and a few sensational comments suggest that the next battle in … Read more >