Tag Archives: marketing

Over the last year or so, Intel has been quietly working behind the scenes taking a hard look at our brand structure and exploring ways to make it more rational and easier to understand. The fact of the matter is, … Continue reading →

Ultrawide-band vs. Bluetooth; Betamax vs. VHS; Blu-Ray vs. HD-DVD. All are examples of classic format battles that have resulted in one winner dominating in their respective industries. Recent coverage and a few sensational comments suggest that the next battle in … Continue reading →

Look for new versions of the famous Intel Inside sticker to begin appearing on laptops and PCs starting today. Intel has done a complete re-design of its product badges as part of a broader effort to simplify its brands, strengthen … Continue reading →