Founding member of the Intel Social Media Center of Excellence. Global social media manager for our consumer audiences and brands.
I helped pioneer social media techniques that laid the foundations for Intel to leverage Web 2.0. I designed and built this external blog at http://blogs.intel.com, establishing the infrastructure, legal, security and publishing guidelines that integrated social media into Intel's marketing mix.
I led a 4-year research project with MIT that researched online trust and digital marketing strategies. My Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online media experiences. I'm also the designer of the Intel Download Center and many highly-trafficked sections of Intel's web systems.
Lecturer on digital innovation and social media at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW Interactive, the Marketing Sciences Institute, the Experiential Marketing Summit, to name a few.
Adjunct faculty at Portland State University, I also sit on the Executive Board of the Internet Strategy Forum, the Center for Consumer Research at St. Joseph's University, the Marketing Advisory Track at Northeastern University and a member of the City Club of Portland.
The 2011 Consumer Electronics show in Las Vegas saw a new dimension of mobile and smart phone device usage by attendees. Not only were these devices on display on the show floor, but many exhibitors asked their guests to “check-in” … Read more >
Dadi Perlmutter (VP and GM of the Intel Architecture Group) detailed features for our upcoming 2nd Generation Intel® Core™ processor family (Sandy Bridge) for laptops and PCs… Spolier: more energy efficient and a visually stunning experience. The chips are expected … Read more >
When you hear the number 32, what comes to mind? For me, 32 makes me think of Intel’s 32 nm process technology. Intel’s launch at CES of its Intel Core family of processors marked the first time systems based on … Read more >
Fantastic first day and night in San Francisco for the 2009 Web 2.0 Summit. Intel sponsored last night’s reception in the courtyard at the Westin, right before Carly Fiorina almost declared that she was running for the California Senate. John … Read more >
The Intel Core i7 Custom Challenge has started in 8 countries. To celebrate the launch of our new family of Intel® Core™ i7 and Core™ i5 processors, Intel is challenging the world’s best mod enthusiasts to rock the world in … Read more >
We introduced Intel’s blog program 2 years ago this month. I’d like to use this Intel anniversary as an opportunity to reflect and look back at some of our social media efforts over the past decade. Its not possible to … Read more >
Here’s a clip of our trip to SxSW in Austin TX last week. I was there w/ a crew from PodTech where we approached folks w/ a Core 2 Duo silicon core and asked… “What’s inside them?” and how does … Read more >
SxSW Interactive in Austin TX has been a fantastic show. It’s a show where mobile Twittering is the norm and intimate enough to meet/greet experts and a few legends. This prototype MID I’m blogging on has been a bit of … Read more >
A few of us are heading down to Austin TX for the annual SxSW music/film/interactive festival for the long weekend. Beyond the panels, events, and BBQs, I’ll have an early MID prototype from Gigabyte. This engineering prototype is running Linux … Read more >
From Engadget: Intel has officially dubbed the Silverthorn and Diamondville chips “Atom,” and the Menlow platform has become the “Centrino Atom.” We know, it’s hard to believe the day has come, but it’s finally happened. Obviously, the 45nm Atom chips, … Read more >
