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	<title type="html">Technology@Intel</title>
    <link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/" />
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    <id>tag:blogs.intel.com,2009:/technology//10</id>
    <subtitle>The future of technology unveiled</subtitle>



    
    	
            <updated>2009-06-18T07:52:54Z</updated>

<entry>
	<title type="html">Catch Research@Intel Today</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/06/catch_researchintel_today.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.3082</id>

	<published>2009-06-18T12:20:40Z</published>
	<updated>2009-06-18T07:52:54Z</updated>

	<summary type="html">Top Intel researchers are gathering today to show off the latest technology research projects they most believe will impact our future &#8212; from our homes and autos to the way we surf the wireless Internet. Here is Intel CTO Justin...</summary>
	<author>
		<name>Ken Kaplan</name>
		<uri>http://blogs.intel.com/technology/2008/02/profile_ken_kaplan.php</uri>
	</author>
	
	
		
			<category term="intelcto" label="Intel CTO" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intellabs" label="Intel Labs" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelrdday" label="intelRDday" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="justinrattner" label="Justin Rattner" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="research" label="Research" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>Top Intel researchers are gathering today to show off the latest technology research projects they most believe will impact our future &#8212; from our homes and autos to the way we surf the wireless Internet.</p>

<p>Here is Intel CTO Justin Rattner sharing his excitement the day prior the event.</p>

<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/5KZEdwLnEek&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5KZEdwLnEek&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>

<p>I shared on the <a href="http://scoop.intel.com/2009/06/sneak-peek-into-our-tech-future.php">Insider Scoop</a> some photos and video shot during set up for Research@Intel day.</p>

<p>If you&#8217;re a Tech@Intel reader, you can hope over to the <a href="http://blogs.intel.com/research">Research@Intel</a> blog and watch live video streamed from the event, starting at 10:00 a.m. PT.  Just follow this <a href="http://bit.ly/2Lw6xr">link</a>.</p>

    		

    		
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</entry>

    	
            <entry>
	<title type="html">Intel&apos;s New Brand Structure Explained</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/06/over_the_last_year_or.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.3052</id>

	<published>2009-06-17T16:20:00Z</published>
	<updated>2009-06-17T15:54:59Z</updated>

	<summary type="html">Over the last year or so, Intel has been quietly working behind the scenes taking a hard look at our brand structure and exploring ways to make it more rational and easier to understand. The fact of the matter is,...</summary>
	<author>
		<name>Bill Calder</name>
		<uri>http://blogs.intel.com/technology/2008/06/profile_bill_calder.php</uri>
	</author>
	
	
		
			<category term="intelbrand" label="Intel brand" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelcentrinoprocessortechnology" label="Intel Centrino processor technology" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelcore" label="Intel Core" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelcorei7" label="Intel Core i7" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelinside" label="Intel Inside" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelvprotechnologyintelatom" label="Intel vPro technology. Intel Atom" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="marketing" label="marketing" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Over the last year or so, Intel has been quietly working behind the scenes taking a hard look at our brand structure and exploring ways to make it more rational and easier to understand. The fact of the matter is, we have a complex structure with too many platform brands, product names, and product brands, and we've made things confusing for consumers and IT buyers in the process.<br /></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Comic Sans MS'; mso-bidi-font-family: Arial"><br /></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">All that is about to change. Or at least, we begin a process of change that will evolve over time. Here's what to expect:<br /><br />1) First and foremost we've created a structure that leads with Intel. It seems simple, but we've lost some of this connection and we need to remind people who we are and what we make possible. This is the backdrop for our latest ad campaign, <a href="http://www.intel.com/tomorrow/">Sponsors of Tommorrow</a>. As Silicon Valley historian and author <a href="http://abcnews.go.com/Business/Technology/story?id=7701010&amp;page=1">Michael Malone</a>&nbsp; recently wrote, "...what happens upstream in the world of chips sets the pace for everything that happens downstream in computers, smart phones, videogames, servers and, ultimately, in social networks, Google, Twitter, Facebook, etc."<br /></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Comic Sans MS'; mso-bidi-font-family: Arial"><br /></span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">2) Secondly, we are focusing our strategy&nbsp;around a&nbsp;primary&nbsp;'hero' client brand which is Intel® Core™. Today the Intel Core brand has a mind boggling array of derivatives (such as&nbsp;Core™2 Duo and Core 2 Quad, etc). Over time those will go away and in its place will be a simplified family of Core processors spanning multiple levels:&nbsp;Intel® Core™ i3 processor, Intel® Core™ i5 processor, and Intel® Core™ i7 processors. Core i3 and Core i5&nbsp;are new modifiers and join&nbsp;the previously announced Intel Core i7 to round out the family structure. <font color="#333333">It is important to note that these are <u>not</u> brands but modifiers to the Intel Core brand that signal different features and benefits. </font>For example, upcoming&nbsp;processors such as&nbsp;Lynnfield (desktop) will carry the Intel Core brand, but will be available as either Intel Core i5 or Intel Core i7 depending upon the feature set and capability. Clarksfield (mobile) will have the Intel Core i7 name.<o:p></o:p></span></p>
<p></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">So the key here is there will be a range of features and capabilities within the Intel</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Core family</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial; mso-bidi-font-size: 12.0pt">-</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">our flagship brand representing the highest performance and the latest technology</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial; mso-bidi-font-size: 12.0pt"> -</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"> but simplified into entry-level (Intel Core i3), mid-level (Intel Core i5), and high-level (Intel Core i7).&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">We will still have Celeron for entry-level computing at affordable price points</span><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial; mso-bidi-font-size: 12.0pt">,</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Pentium for basic computing, and of course the<em><span style="FONT-SIZE: 10pt; FONT-STYLE: normal; FONT-FAMILY: Arial; mso-fareast-font-family: 'MS Mincho'; mso-ansi-language: EN-US; mso-fareast-language: JA; mso-bidi-language: AR-SA"><font color="#000000"> </font></span></em><a href="http://www.intel.com/technology/atom/index.htm">Intel® Atom™ processor</a></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Comic Sans MS'; mso-bidi-font-family: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">for all these new devices ranging from netbooks to smartphones. For PC purchasing, think&nbsp;in terms of good-better-best with Celeron being good, Pentium&nbsp;better, and the&nbsp;Intel Core family representing the&nbsp;best&nbsp;we have to offer.</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><br /></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: 'Comic Sans MS'; mso-bidi-font-family: Arial"><br /></span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">3) Lastly, we are changing and transitioning some of the platform brands. Intel vPro technology continues to stand for best in class security and manageability and will henceforth be paired with Intel </span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Core in either&nbsp;Core i5 or Core i7 iterations. Again this wont happen overnight, but beginning next year&nbsp;Intel business client systems will&nbsp;carry either the&nbsp;Intel Core i7 vPro processor&nbsp;or&nbsp;the</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Intel Core i5 vPro processor name.</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial"> </span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">With&nbsp;this</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">focus on Intel Core</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">, the Centrino processor technology brand will be retired for PCs beginning next year. However, Centrino has tremendous equity as a wireless technology, so we will transition the name to our Wi-Fi and WiMAX products beginning in 2010. <o:p></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">This will be an evolutionary process taking place over time, and we acknowledge that multiple brands will be in the market next year inclduing older ones, as we make the transition. But overall </span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">this is a good thing, designed to make it easier and more rational over the long run.&nbsp;Interested in hearing any feedback&nbsp;or comments from readers here.</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">For more information, including a brief interview on all this with Intel vice president an director</span><span style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">&nbsp;</span><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Corporate Marketing <a href="http://www.intel.com/consumer/brand.htm">Deborah Conrad </a>-- <a href="http://www.intel.com/consumer/brand.htm">see here</a>.<o:p></o:p></span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">&nbsp;<o:p></o:p></span></p>
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            <entry>
	<title type="html">A &quot;Positivo&quot; milestone for Intel-powered classmate PCs!</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/06/a_positivo_milestone_for_intel.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.3079</id>

	<published>2009-06-17T15:53:14Z</published>
	<updated>2009-06-17T16:21:55Z</updated>

	<summary type="html">The city of Pirai, Brazil has announced the purchase of Intel-powered classmate PCs for students enrolled in all 21 of its&#8217; public schools, making it the first city in the world to adopt 1:1 computing for the entire school system....</summary>
	<author>
		<name>Esther Andrews</name>
		<uri>http://blogs.intel.com/ces/2008/01/profile_esther_andrews.php</uri>
	</author>
	
	
		
			<category term="classmatepc" label="Classmate PC" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="education" label="education" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intellearningseries" label="Intel Learning Series" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelpoweredclassmatepc" label="Intel-powered classmate PC" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>The city of <a href="http://maps.google.com/maps?rls=com.microsoft:en-us:IE-SearchBox&amp;oe=UTF-8&amp;sourceid=ie7&amp;rlz=1I7GGLM_en&amp;q=Pirai,+Brazil&amp;um=1&amp;ie=UTF-8&amp;split=0&amp;gl=us&amp;ei=SSI4Ss_aIozasgPE4Yj-Bg&amp;sa=X&amp;oi=geocode_result&amp;ct=title&amp;resnum=1">Pirai, Brazil</a> has announced the purchase of <a href="http://www.classmatepc.com/">Intel-powered classmate PCs</a> for students enrolled in all 21 of its&#8217; public schools, making it the first city in the world to adopt 1:1 computing for the entire school system. 1:1 computing means each student has full-time access to a computer, the Internet, software and online research materials anytime and anywhere wireless access is available. The Pirai 1:1 computing project will include city-wide network connectivity offered through the Digital Pirai Project.
Education officials were on hand with Intel executives at a briefing Tuesday to discuss how the Positivo Informática-manufactured classmate PCs are an investment for Pirai&#8217;s students, as well as how the PCs will spur social and economic transformation within the city. The <a href="http://www.intel.com/intel/LearningSeries.htm">Intel® Learning Series</a> enables local distributors and technology companies to provide a fully supported education solution that allows for smooth deployment and integration of technology into classrooms, as seen with the deployment of half a million units in Portugal, a program known as the <a href="http://www.intel.com/pressroom/archive/releases/20080730corp.htm">Magellan initiative</a>.
Although the computers will not be delivered until August, some of the students got a sneak peek of the PCs that they will be using at the start of the new school year. Check out the pictures, <a href="http://www.flickr.com/photos/intelpirai/page1/">here</a>! </p>

    		

    		
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            <entry>
	<title type="html">Come and Get It! Your Personal Wi-Fi Is Ready To Go.</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/06/come_and_get_it_your_personal.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.3073</id>

	<published>2009-06-16T15:56:07Z</published>
	<updated>2009-06-16T16:02:34Z</updated>

	<summary type="html">Intel® My WiFi Technology creates a Wi-Fi hotspot around your laptop that lets you print, share, sync and show wirelessly at home or on the go. This not your normal ad-hoc Wi-Fi. With your Intel® My WiFi Personal Area Network(PAN),...</summary>
	<author>
		<name>David Angell</name>
		<uri>http://scoop.intel.com</uri>
	</author>
	
		<category term="wireless" label="Wireless" scheme="http://blogs.intel.com/technology/wireless/" />
	
	
		
			<category term="intelmywifi" label="intelmywifi" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelultimatenwifilink5300" label="intelultimatenwifilink5300" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelwifilink1000" label="intelwifilink1000" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelwifilink5100" label="intelwifilink5100" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wifi" label="wifi" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wifipan" label="wifipan" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p><a href="http://www.intel.com/network/connectivity/products/wireless/mywifi.htm">Intel® My WiFi Technology</a> creates a Wi-Fi hotspot around your laptop that lets you print, share, sync and show wirelessly at home or on the go. This not your normal ad-hoc Wi-Fi. With your Intel® My WiFi Personal Area Network(PAN), you can connect Wi-Fi enabled devices (printers, digital cameras, personal media players, and speakers) directly to the laptop without cables or a wireless access point. And as you wirelessly move your digital content between your laptop and devices, your laptop can simultaneously be connected to the Internet via your home or any Wi-Fi network.</p>

<p>If you have any of these <a href="http://communities.intel.com/docs/DOC-3218">laptops</a>, the Intel® My WiFi Technology software is already pre-loaded on your system or available for downloading from the laptop manufacturer web site. Don&#8217;t have one of these laptops? You can still create an Intel® My WiFi Technology hotspot if your laptop includes an Intel® WiFi Link 1000, Intel® WiFi Link 5100 or Intel® Ultimate N WiFi Link 5300 adapters - no additional hardware needed. Intel® My WiFi Technology is included Intel PROSet/Wireless Software v12.4 or higher for Microsoft Windows Vista* (Intel® My WiFi will be available for Microsoft Windows 7*).</p>

<p>The <a href="http://communities.intel.com/docs/DOC-3217">Intel® My WiFi Technology Getting Started Guide</a> explains everything you need to find out if your laptop/adapter supports Intel® My WiFi Technology, including how to download and install the software from the Intel Download Center, then set up the Intel® My WiFi Utility.</p>

    		

    		
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            <entry>
	<title type="html">Another WiMAX &quot;First&quot; in Amsterdam</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/06/another_wimax_first_in_amsterd.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.3060</id>

	<published>2009-06-09T21:15:30Z</published>
	<updated>2009-06-09T22:54:21Z</updated>

	<summary type="html">The WiMAX Global Forum (WMF) landed in the city of Amsterdam this past week. With last year&#8217;s deployment of the first mobile WiMAX network in Europe, Amsterdam became a true WiMAX pioneer. At this year&#8217;s WMF, Amsterdam witnessed another &#8220;WiMAX...</summary>
	<author>
		<name>Suzy Ramirez</name>
		
	</author>
	
	
		
			<category term="4g" label="4G" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="computex" label="Computex" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wimax" label="WiMAX" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="yota" label="Yota" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>The WiMAX Global Forum (WMF) landed in the city of Amsterdam this past week. With last year&#8217;s deployment of the first mobile WiMAX network in Europe, Amsterdam became a true WiMAX pioneer. </p>

<p>At this year&#8217;s WMF, Amsterdam witnessed another &#8220;WiMAX first.&#8221; A few hours before the doors to the Forum opened, Dennis Sverdlov, CEO of Yota, a Russian WiMAX wireless Internet service provider, stood outside the main entrance wearing a headset and talking to a laptop. At the other end of the line was Intel&#8217;s Sean Maloney who, at that time, was delivering his keynote at Computex. </p>

<p>During their brief conversation, the two talked about the global momentum for 4G WiMAX and Yota&#8217;s further deployment strategies. To the average attendee this looked like an interesting, live, transcontinental conversation between two WiMAX adepts. What made this conversation more interesting is the last yards on both ends went via a WiMAX connection. But what makes this a &#8220;world&#8217;s first&#8221; is that Yota&#8217;s laptop contained an embedded 3.5GHz WiMAX adapter making this the world&#8217;s first public demonstration of future Intel 3.5GHz embedded silicon. </p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.intel.com/technology/1R9X0923.JPG"><img alt="Intel Keynote at Computex" src="http://blogs.intel.com/technology/assets_c/2009/06/1R9X0923-thumb-360x239.jpg" width="360" height="239" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span></p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.intel.com/technology/2009%20June%20021.jpg"><img alt="Yota CEO in Amsterdam" src="http://blogs.intel.com/technology/assets_c/2009/06/2009 June 021-thumb-360x480.jpg" width="360" height="480" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span></p>

    		<p>While we didn&#8217;t make any specific statements on the availability of 3.5GHz embedded solutions, the demo illustrates Intel&#8217;s continued technology leadership and commitment to making WiMAX the wireless broadband technology of choice around the world.</p>

<p>Watch the video of Dennis getting set up for his talk with Sean and check out our VP of marketing for EMEA give an &#8220;escalator&#8221; pitch on WiMAX. </p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/5cjJhEfV5Xk&amp;hl=en&amp;fs=1&amp;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5cjJhEfV5Xk&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>

    		
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            <entry>
	<title type="html">Fitting the Full Internet Into Our Pockets</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/06/fitting_the_full_internet_into.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.3054</id>

	<published>2009-06-05T07:45:00Z</published>
	<updated>2009-06-05T07:09:57Z</updated>

	<summary type="html">Computex in Taipei got many of us got smarter and more excited about the mobile computing possibilities being designed around Moorestown, the next generation set of technologies built around the tiny, mighty Intel Atom processor. In &#8220;What Moorestown Means for...</summary>
	<author>
		<name>Ken Kaplan</name>
		<uri>http://blogs.intel.com/technology/2008/02/profile_ken_kaplan.php</uri>
	</author>
	
		<category term="wireless" label="Wireless" scheme="http://blogs.intel.com/technology/wireless/" />
	
	
		
			<category term="computex" label="Computex" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="gadgets" label="Gadgets" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelatom" label="Intel Atom" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelcomputex" label="intelcomputex" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="internetdevices" label="Internet Devices" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="inventec" label="Inventec" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="jkkmobile" label="JKKMobile" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="mid" label="MID" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="midmoves" label="MIDMoves" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="quantas" label="Quantas" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p><a href="http://www.computextaipei.com.tw/">Computex</a> in Taipei got many of us got smarter and more excited about the mobile computing possibilities being designed around Moorestown, the next generation set of technologies built around the tiny, mighty Intel Atom processor. </p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.intel.com/technology/assets_c/2009/06/3591803076_605b8e1496.php" onclick="window.open('http://blogs.intel.com/technology/assets_c/2009/06/3591803076_605b8e1496.php','popup','width=500,height=375,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://blogs.intel.com/technology/assets_c/2009/06/3591803076_605b8e1496-thumb-360x270.jpg" width="240" height="160" alt="Intel Moorestown MIDPhone Computex2009.jpg" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>In &#8220;<a href="http://www.midmoves.com/2009/06/what-moorestown-means-for-consumers/">What Moorestown Means for Consumers</a>,&#8221; Steve &#8220;Chippy&#8221; Paine (travel sponsored by Intel) described it like this: &#8220;The new platform, demonstrated yesterday on a number of working devices, appears to be technically very capable and extends through a number of product sectors. It brings new levels of processing power and leads in making the Internet in your pocket more &#8216;real&#8217; than with any other platform I&#8217;ve researched.&#8221;</p>

<p>But seeing is believing and that&#8217;s what happened at Computex. Here is the <a href="http://www.midmoves.com/2009/06/mr-blurrycam-spots-a-mediaphone/">Inventec</a> in a photo by Chippy and video by <a href="http://jkkmobile.blogspot.com/search/label/Computex%202009">JKKMobile</a>.</p>

    		<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/YIo5xEIE3vY&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YIo5xEIE3vY&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>

<p>Moorestown isn&#8217;t available on the market yet, but there&#8217;s healthy momentum behind the first-generation Atom processor-based mobile Internet device platform &#8212; codename &#8220;Menlow&#8221; &#8212; which to date is inside more than 70 different device design around the world. </p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.intel.com/technology/assets_c/2009/06/img-9464.php" onclick="window.open('http://blogs.intel.com/technology/assets_c/2009/06/img-9464.php','popup','width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://blogs.intel.com/technology/assets_c/2009/06/img-9464-thumb-360x270.jpg" width="360" height="270" alt="QuantaMID_Moorestown_Computex062009.jpg" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>Compal&#8217;s next-generation design, codenamed &#8220;KAX15&#8221; and based on the Windows* XP OS was shown. </p>

<p>Today, the 2GHz Atom processor is the highest performance processor in the under-3-watt power envelope. But moving into next-generation &#8220;Moorestown&#8221; platform, Intel is on track to achieve up to 50x platform idle power cutting in half the size of motherboard compared to Intel&#8217;s first-generation &#8220;Menlow&#8221; platform.  </p>

<p>At Computex, future Moorestown was powering new devices designed by <a href="http://www.mobile88.com/news/read.asp?file=/2009/6/5/20090604234205&amp;sec=International&amp;phone=Aava">Aava Mobile</a>, CCI, EB, <a href="http://www.inventec.com/english/about_a01.htm">Inventec</a>, <a href="http://www.pocketables.net/2009/06/intel-showcases-compal-kax15-slideandtilt-mid.html">Compal</a> and <a href="http://jkkmobile.blogspot.com/2009/06/hands-on-with-qantas-moorestown-mid.html">Quanta</a> (photo by Steve &#8220;Chippy&#8221; Paine and video by JKKMobile).</p>

<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/yNDEpiOpLrU&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/yNDEpiOpLrU&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>
At Computex, people got to see the latest <a href="http://moblin.org/documentation/moblin-netbook-intro.">Moblin</a>, an optimized Linux operating system project aimed at bringing a visually rich Internet and media experience to Intel Atom processor-based devices, including mobile Internet devices (MIDs), netbooks/nettops, in-vehicle infotainment (IVI) and embedded systems.</p>

<p><a href="http://moblin.org/">Moblin is a community effort</a> that Intel helped with using engineering expertise from its recent acquisition of mobile open source developer, OpenedHand.  And with the new <a href="www.moblinzone.com">MoblinZone</a> application store, we could see lots of applications &#8212; new ones and ones that we&#8217;re familiar with on PCs and Macs. Here are a few in the works:</p>

<ul>
<li><a href="www.cyberlink.com">Cyberlink</a> is delivering optimized video codecs</li>
<li><a href="www.livecast.com">Livecast</a> is developing an optimized solution for real-time live mobile video streams</li>
<li><a href="www.mojomobility.com">Mojo Mobility</a> is showcasing a wireless charging solution</li>
<li><a href="www.movenetworks.com">Move Networks</a> is developing a browser plug-in for Move player</li>
</ul>

<p><a href="http://www.midmoves.com/2009/06/what-moorestown-means-for-consumers/">Chippy pinpointed a few sweet spots</a> in his post that Moorestown is doing to help device makers create devices to meet the desires of consumers:</p>

<ul>
<li>Smartphone &#8212; Expect Moorestown-based devices to be as small as a smartphone and to be able to run, on a smartphone sized battery, for over 24 hours. The best-case scenario, based on testing I&#8217;ve done on the current best-of-Intel is 3-times that figure is 3-days active standby.</li>
<li>Smartbook &#8212; I&#8217;m expecting high-end versions of Moorestown to bring sub 10-second average page loads to every web page on the Internet. The current best smartphones take twice as long as that and the next-gen may only shave 50% off that.</li>
<li>Mobile Creativity &#8212; HD video recording&#8230;it&#8217;s an important benchmark figure these days. Smartphone manufacturers are building these facilities into their devices and HD video is a huge growth area on the Internet. Moorestown enables 720p video recording. Not only that but the software layer has been designed with that in mind too. GPS-enabled applications with social-networking capabilities are baked into the software making it easy to make compelling mobile applications.</li>
</ul>

<p>My take:  if you&#8217;re looking forward to having that ONE do-it-all Internet device, you&#8217;ll actually be getting a variety from to choose depending on where you live.  It will be important for device makers to clearly describe what each different model is good at, and what it&#8217;s not.  One site I saw doing that well is <a href="http://www.myviliv.com/eng/product/s5.asp">Viliv</a>, as it distinguishes between the S5, S7 and X70 EX MID models.</p>

    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">Top Ten Reasons You Might Have an SSD in Your System</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/05/top_ten_reasons_you_might_have.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.3036</id>

	<published>2009-05-27T21:58:55Z</published>
	<updated>2009-05-27T22:05:45Z</updated>

	<summary type="html">10) You always say yes to new OS and Applications patches without having to think about it 9) You never bother to use hibernate again 8) You don&#8217;t hesitate to open a 10MB PPT file to find that one slide...</summary>
	<author>
		<name>Don Verner</name>
		
	</author>
	
		<category term="solid_state_drives" label="Solid State Drives" scheme="http://blogs.intel.com/technology/solid-state-drives/" />
	
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>10)        You always say yes to new OS and Applications patches without having to think about it</p>

<p>9)         You never bother to use hibernate again</p>

<p>8)         You don&#8217;t hesitate to open a 10MB PPT file to find that one slide and follow with &#8220;See I told you so&#8221; </p>

<p>7)         You forgot what color your Disk Drive indicator light is</p>

<p>6)         You have forgotten what the Windows Hourglass looks like</p>

<p>5)         You never notice when Virus Scans occur</p>

<p>4)         You always say yes to Connected Backup requests while presenting just to show off</p>

<p>3)         You dropped your laptop and only the screen broke but you still have all your data</p>

<p>2)         You walk around with your laptop open without having to worry about crashing your storage device</p>

<p>1)         You drink less coffee because your system boots so fast in the morning</p>

    		

    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">WiMAX connecting Latinos in Washington County</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/05/wimax_empowers_centro_cultural.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.3000</id>

	<published>2009-05-12T22:42:58Z</published>
	<updated>2009-05-12T23:22:33Z</updated>

	<summary type="html">As a Portland, Oregon resident and Intel employee, I&apos;ve been lucky enough to experience wireless 4G WiMAX Internet broadband, as well as speak with others who are amazed by its speed, availability, and their overall experience. What I find most...</summary>
	<author>
		<name>Suzy Ramirez</name>
		
	</author>
	
	
		
			<category term="4htechwizard" label="4-H Tech Wizard" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="4g" label="4G" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="broadband" label="broadband" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="clear" label="Clear" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="clearwire" label="Clearwire" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="digitalconnectors" label="Digital Connectors" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="Intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="internet" label="Internet" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="netbook" label="netbook" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="portland" label="Portland" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wimax" label="WiMAX" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>As a Portland, Oregon resident and Intel employee, I've been lucky enough to experience wireless 4G WiMAX Internet broadband, as well as speak with others who are amazed by its speed, availability, and their overall experience. What I find most inspiring, however, is to hear how WiMAX is truly making a difference in peoples' lives. </p>
<p>My latest find is <a href="http://www.centrocultural.org/">Centro Cultural </a>and the "Digital Connectors" in Washington County, Oregon. Digital Connectors are youth trained to promote technology in their community using <a href="http://washingtoncountyor.thebeehive.org/">Washington County Beehive</a>. The online guide was created to empower the local Latino community with tools supporting computer literacy and job training. </p>
<p>Through its Adelante con Tecnología (Moving Forward With Technology) program, Centro Cultural and Intel have been working to help bridge the digital divide among Latinos in this community, and the program has been quite successful. In fact, in a two-month timeframe (Dec. 2008 through Jan. 2009), 22 Adelanta con Tecnología volunteers reached 49 families, more than 100 individuals, during that time. </p>
    		<p>Since volunteers do not have Internet access when visiting homes, they are limited in demonstrating the unlimited possibilities. To overcome this hurdle, Intel has donated WiMAX-embedded netbooks with Clear service from Clearwire to drive the program's cause forward.</p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><a href="http://blogs.intel.com/technology/Centro%20Cultural%20-%20Intel%20Award%205-8-2009-36.jpg"><img class="mt-image-center" style="DISPLAY: block; MARGIN: 0px auto 20px; TEXT-ALIGN: center" height="286" alt="Centro Cultural - Intel Award 5-8-2009-36.jpg" src="http://blogs.intel.com/technology/assets_c/2009/05/Centro%20Cultural%20-%20Intel%20Award%205-8-2009-36-thumb-360x286.jpg" width="360" /></a></span>
<p>Sabino Sardineta, executive director of Centro Cultural, talked about the donation. "We are thrilled and honored to have this relationship with Intel and Clearwire. Having WiMAX netbooks to use will allow the Digital Connectors to provide their clients with a real-time look at that technology, so they can really understand the benefits technology can provide themselves and their families."</p><embed src="http://www.youtube.com/v/rrRawvdS7GY&amp;hl=en&amp;fs=1" width="425" height="344" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always"></embed>
<p>&nbsp;<br /><a href="http://www.4-htechwizards.org/">4-H Tech Wizard </a>Dominick from Forest Grove High School in Washington County, created the Centro Cultural's presence on MySpace and Facebook with his netbook. And using the WiMAX-enabled netbook on the go, Dominick can update the sites with Clear, even wtih a busy school and social schedule. </p>
<p>Over the next few weeks, I hope to share more 4-H Tech Wizard "extraordinaire" stories with you. Stay tuned!</p>
    		
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    	]]>
	</content>
</entry>

    	
            <entry>
	<title type="html">Reality Check - Windows XP Mode and Intel&apos;s chips</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/05/reality_check_-_windows_xp_mod.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2983</id>

	<published>2009-05-06T17:29:38Z</published>
	<updated>2009-05-07T16:56:31Z</updated>

	<summary type="html">So, there have been quite a few stories recently about support for Windows 7&#8217;s new &#8216;Windows XP Mode&#8217;. &#8216;Windows XP Mode&#8217; is a feature that will be available with some versions of Windows 7. The short version is this: it...</summary>
	<author>
		<name>Nick Knupffer</name>
		<uri>http://blogs.intel.com/technology/2008/01/profile_nick_knupffer.php</uri>
	</author>
	
	
		
			<category term="core2duo" label="Core 2 Duo" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="vt" label="VT" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="windows7" label="windows 7" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>So, there have been quite a few stories recently about support for Windows 7&#8217;s new &#8216;Windows XP Mode&#8217;.</p>

<p>&#8216;Windows XP Mode&#8217; is a feature that will be available with some versions of Windows 7. The short version is this: it will let you run a copy of Windows XP SP3 on your Windows 7 PC or notebook within a virtual partition using hardware virtualisation. &#8216;Windows XP Mode&#8217; will however have some cool bells and whistles including great integration into Windows 7 (copy and paste will work etc&#8230;). This is another very cool use of our VT technology. </p>

<p>Intel introduced its Virtualization Technology in 2005 and has shipped over 100 Million chips with the feature. Windows XP Mode is targeted for business customers.  It is available on the mid to higher end versions of Windows 7 and is supported in hardware by many Intel processors. Intel vPro technology PCs are required to have an Intel VT capable CPU and Intel VT capable BIOS.  They are the best platforms for testing and deploying Microsoft Windows Virtual PC and Windows XP Mode. </p>

<p>However, there have been a lot of articles berating the fact that consumers with Intel processors without VT will &#8216;lose out&#8217; on the Windows XP Mode, or that it &#8216;won&#8217;t work&#8217;.</p>

<p><a href="http://news.cnet.com/8301-13924_3-10234073-64.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-5">Cnet </a>for example mentions that there are at least 30 versions of consumer laptops using the VT&#8217;less T6400 version of the Core 2 Duo processor.</p>

<p>Here is an <a href="http://configure.us.dell.com/dellstore/config.aspx?oc=dncwba1&amp;c=us&amp;l=en&amp;s=dhs&amp;cs=19&amp;kc=productdetails~laptop-studio-1555">example of such a notebook</a>: It comes with Windows Vista Home premium. (As do most of them)</p>

<p>Here is the<a href="http://blogs.zdnet.com/microsoft/?p=1890"> list of Windows 7 versions that will ship according to ZDnet</a>:  Home Premium is a middle sku.</p>

<ul>
<li>Windows 7 Starter Edition (for emerging market and netbook users)</li>
<li>Windows 7 Home Basic (for emerging market customers only)</li>
<li>Windows 7 Home Premium (the main &#8220;Media Center&#8221; equivalent)</li>
<li>Windows 7 Professional (the business SKU for home users and non-enterprise licensees)</li>
<li>Windows 7 Enterprise (for volume licensees)</li>
<li>Windows 7 Ultimate (for consumers who want/need business features)</li>
</ul>

<p>And finally according to <a href="http://www.theregister.co.uk/2009/05/01/windows_7_xp_mode_review/">TheRegister.co.uk</a>:  The Windows XP Mode will only come with Windows 7  Professional and up.</p>

<p>So not having VT on these consumer laptops is not going to be an issue - because the consumer versions of Windows 7 (Starter, Home Basic, and Home Premium) do not include Windows XP Mode.</p>

<p>Storm in a teacup anyone?</p>

<p>UPDATE: This is from <a href="http://www.microsoft.com/presspass/features/2009/Apr09/04-28Win7QA.mspx">Microsoft&#8217;s website</a>:</p>

<p><strong>PressPass:</strong> What types of applications are suited for Windows XP Mode and Windows Virtual PC stand-alone?
<strong>Woodgate:</strong> Windows XP Mode is best suited for older business and productivity applications such as accounting, inventory and similar applications. Windows XP Mode is not aimed at consumers because many consumer applications require extensive use of hardware interfaces such as 3-D graphics, audio, and TV tuners that do not work well under virtualization today. </p>

    		

    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">A night of semiconductor history</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/05/a_night_of_semiconductor_histo.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2972</id>

	<published>2009-05-04T20:12:27Z</published>
	<updated>2009-05-04T20:17:02Z</updated>

	<summary type="html">Below is a public reposting of an Intel internal blog written by Tom Waldrop - Intel&#8217;s Director of Issues and Policy Communications: Imagine, in one room, a group of scientists and engineers largely responsible for the advances in semiconductor-related technology...</summary>
	<author>
		<name>Nick Knupffer</name>
		<uri>http://blogs.intel.com/technology/2008/01/profile_nick_knupffer.php</uri>
	</author>
	
	
		
			<category term="andygrove" label="andy grove" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="computerhistorymuseum" label="computer history museum" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="patent" label="patent" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p><em>Below is a public reposting of an Intel internal blog written by Tom Waldrop - Intel&#8217;s Director of Issues and Policy Communications:</em></p>

<p>Imagine, in one room, a group of scientists and engineers largely responsible for the advances in semiconductor-related technology that enabled the development and delivery of modern electronics &#8212; including computers, networking, cell phones, PDAs, DVDs, and more or less everything digital.   </p>

<p>Saturday night at the Computer History Museum in Mountain View, not far from Intel Santa Clara headquarters, was a showcase of semiconductor history rare even for Silicon Valley.  </p>

    		<p>In honor of the 50th anniversary of the integrated circuit, the National Inventors Hall of Fame moved its annual black-tie induction dinner - normally held in Ohio - to the CHM.  <a href="http://www.invent.org/2009induction/index.asp">The 2009 class of inductees</a> was comprised of 10 living and 5 deceased innovators &#8220;who pioneered advances related to or enabled by the integrated circuit.&#8221;  </p>

<p>For Intel alone, attending inductees included Gordon Moore (for semiconductor production), Andy Grove (as the recipient of the Lifetime Achievement Award), and Dov Frohman-Bentchkowsky (for the EPROM, or erasable programmable read-only memory).</p>

<p>But wait: Also attending were the three past Intel inductees who invented the microprocessor:  Federico Faggin, Ted Hof, and Stan Mazor.  There was also Carver Mead, the legendary physicist, Cal Tech professor, and friend and colleague of Gordon who named Moore&#8217;s Law.  (Mead was honored for his contributions to Very Large Scale Integration chip technology.)  </p>

<p>Toss in for good measure John Atalla (MOS Transistor and, later in his career, the PIN number system you use for your ATM card), Alfred Cho (Molecular Beam Epitaxy), Ken Manchester and John Macdougall (Ion Implantation), plus inventors such as George Heilmeier (the LCD) and Larry Hornbeck (Digital Micromirror Device for DLP projection).   </p>

<p>Past inductees in the room included Douglas Engelbart (Computer Mouse), Steve Wozniak (Personal Computer), Louis Stevens (Magnetic Disc Drive), Don Keck and Peter Schultz (Optical Fiber), George Smith (Charge-Coupled Device), and many others.  </p>

<p>Intel&#8217;s Paul Otellini and other top executives of Intel, past and present, were there to honor Gordon, Andy, Dov and the others.  </p>

<p>It was truly historic.  But what struck me most was the modesty, passion, and love for their work that is still apparent in the eyes and voices of these peerless inventors of the future, then and now.  They did what they did because they had to, because they wanted to solve problems, and the wanted to change the world.  And they did change, and still are changing, the world.  </p>

<p>Neal Conan, host of National Public Radio&#8217;s &#8220;Talk of the Nation&#8221; and emcee for the night, referred to Intel as the Valley&#8217;s &#8220;shining example&#8221; of innovation in semiconductors and Moore&#8217;s Law.  With six Intel honorees present (and the late Bob Noyce mentioned often), it seemed very much an Intel night, and a night of special pride for an Intel employee like me, lucky enough to experience it.  </p>

<p>Dov told a story that captured Intel&#8217;s culture and the culture of innovation that summed up the evening.  To build the EPROM, they needed Intel&#8217;s Production department to build a quartz window into each chip package so ultraviolet light could be shined onto circuitry to erase bits.  Preoccupied over the negative reaction he expected to get, he ran into Bob Noyce in the hall.   After hearing Dov&#8217;s dilemma, Bob peered back for a moment, and said &#8220;Why not?&#8221;  Dov took the idea to Production, whose fierce head was one Andy Grove.  A smiling Dov told last night&#8217;s audience that this was probably the only time he took something to Andy when he did not receive &#8220;a redirection.&#8221;  </p>

<p>Andy used the moment of his acceptance to pose the question: Will the next 50 years will be as productive as those times, 50 years ago?  Then, said Andy, the inventor was also the producer.  Today, &#8220;patents have become products themselves, instruments of investment, traded on a separate market, often by speculators motivated by getting a high return on their investment.&#8221;  Andy suggested it may be time to re-apply the test of   Thomas Jefferson, who many consider to be the father of the patent system: that the true value of invention is its usefulness in the life of the public.   </p>

    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">Why would a 32GB SSD cost more than an 80GB SSD?</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/05/why_would_a_32gb_drive_cost_mo.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2942</id>

	<published>2009-05-04T15:20:25Z</published>
	<updated>2009-05-06T18:33:04Z</updated>

	<summary type="html">The landscape of solid-state drives is growing. Many companies, Intel included, have a growing portfolio of drives for sale. Various people much smarter than I have talked about how &quot;Not all SSDs are created equal,&quot; but there&apos;s one fundamental difference...</summary>
	<author>
		<name>Robert Allshouse</name>
		
	</author>
	
		<category term="solid_state_drives" label="Solid State Drives" scheme="http://blogs.intel.com/technology/solid-state-drives/" />
	
	
		
			<category term="mlc" label="MLC" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="slc" label="SLC" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="ssd" label="SSD" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		The landscape of solid-state drives is growing.  Many companies, Intel included, have a growing portfolio of drives for sale.  Various people much smarter than I have talked about how "Not all SSDs are created equal," but there's one fundamental difference at play that most technologists understand, and not all consumers do.  In fact, it's a difference that's pivotal to the difference in the Intel <a href="http://www.intel.com/design/flash/nand/extreme/index.htm">X25-E</a> and <a href="http://www.intel.com/design/flash/nand/mainstream/index.htm">X25-M</a> product differentiations: the underlying flash technology.  Hopefully, for those who don't know the difference between SLC and MLC flash, this can help explain the difference between the two, and why a drive with less than half the density can cost twice as much.
    		<br/><br/>
Imagine yourself with a glass of water... or even better, a shotglass.  Now, draw a line right in the middle of the shotglass.  If you fill the glass past that line, it's "full," if the water level is below the line, it's "empty."  That, in essence, is how flash memory works.  The glass is just a transistor, and the water, electrons.  Now how much time do you think it would take to fill up that shotglass?  Not much at all; you don't have to be too accurate if you're just filling it up or emptying it, and looking to see if it's full or empty is pretty easy, too.
<br/><br/>
Now let's take that same shotglass and draw three lines up the side.  The glass now can be empty, a third full, two-thirds full, or completely full.  Now try filling the glass between lines two and three.  It isn't that hard, but I bet it would take you a little longer, and you'd be a bit more precise when filling it up.
<br/><br/>
These two analogies are exactly what's different between the two types of flash.  The same shotglass (or cell), is holding either a 1 or a 0 in SLC, or 11, 10, 01, 00 in MLC.  It takes a bit more work to fill that second glass.  It's not that hard to read between the lines, but filling... that's a harder story.  
<br/><br/>
So why not always use MLC if it costs half as much?  Well, besides taking a little more care filling, what about reliability?  Let's take charge-loss as one event that's easy for me to illustrate.  If we take the same glasses of water, and let time take its toll, we'll have some evaporation happening.  Back to the full/empty glass, to get evaporation to empty the glass will take some time, but on the second glass, just a little bit of evaporation can move the glass from full to two-thirds full.  The same thing can happen in a flash cell, where escaping electrons can move the bit from one state to another.  There's more headroom in the SLC, but in the MLC, to move from 00 to 01 is more possible.  Thankfully for us, a lot of engineers spend their time protecting the products from these occurrences and designing reliability into a drive to compensate for this, but the inherent design of SLC is more reliable.
<br/><br/>
So now what?  Do you not buy an MLC drive?  Trust me, it's good enough for what 99% of us do, and I personally would rather have the extra gigabytes, since my iTunes playlist doesn't demand the extra fortification SLC brings.  But if I were building a database server, it'd be a different story.
    		
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    	]]>
	</content>
</entry>

    	
            <entry>
	<title type="html">Portland Youth Experience WiMAX &quot;Outside the Walls&quot;</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/04/portland_youth_experience_wima.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2966</id>

	<published>2009-04-30T22:12:56Z</published>
	<updated>2009-04-30T22:43:42Z</updated>

	<summary type="html"><![CDATA[The "Digital Divide" as we understand it doesn't just exist in rural or third-world countries. The possibility to bridge this Divide can be realized in our own backyard, and WiMAX wireless Internet&nbsp;broadband&nbsp;here in Portland is helping us reach that potential....]]></summary>
	<author>
		<name>Suzy Ramirez</name>
		
	</author>
	
	
		
			<category term="4g" label="4G" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="broadband" label="broadband" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="clear" label="Clear" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="clearwire" label="Clearwire" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="computerclubhouse" label="Computer Clubhouse" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="digitaldivide" label="Digital Divide" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="Intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="internet" label="Internet" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="mit" label="MIT" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wimax" label="WiMAX" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wireless" label="wireless" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>The "Digital Divide" as we understand it doesn't just exist in rural or third-world countries. The possibility to bridge this Divide can be realized in our own backyard, and WiMAX wireless Internet&nbsp;broadband&nbsp;here in Portland is helping us reach that potential. This past week, I attended the re-opening of the Moore Street Intel Computer Clubhouse in North Portland. At the event Intel donated six <a href="http://www.sci-tech-today.com/story.xhtml?story_id=0200028EAVZK&amp;page=1">Acer Aspire One </a>netbooks with the 4G technology to the clubhouse, complete with Clear WiMAX service provided by Clearwire. </p>
<p>For those of you who aren't familiar with the program, the <a href="http://www.computerclubhouse.org/">Intel Computer Clubhouse </a>Network was founded by the Boston Museum of Science and the MIT Media Laboratory to help young people explore and develop a variety of technological and creative endeavors. As I walked around the Clubhouse in Portland, I was amazed at what the kids were working on... everything from 3D modeling and rendering to game development software. And in most cases, they were teaching the adults how to use the programs.</p>
    		<p><font size="3"><font face="Calibri">I had the opportunity to sit down with Clubhouse director, David Walker. &nbsp;He talked to me about a program they are calling "Community Connections," made <font color="black"><span style="COLOR: black">possible in part by the donation of the netbooks.</span></font></font></font></p>
<p><embed src="http://www.youtube.com/v/32n_mOtmKWs&amp;hl=en&amp;fs=1" width="425" height="344" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always"></embed></p>
<p class="MsoNormal"><font face="Calibri" color="black" size="2"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Calibri">The program will allow Clubhouse members to get "outside the walls," and use WiMAX</span></font><font face="Calibri" size="2"><span style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri"> to develop a mobile curriculum including real-time social network<font color="#1f497d"><span style="COLOR: #1f497d">ing</span></font>, engaging with the elderly to bridge the "age" digital divide, and promoting urban renewal through the documentation of the neighborhood's history. <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Calibri" size="2"><span style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri"><o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Calibri" size="2"><span style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri">With state-of-the-art equipment like the desktops and netbooks donated, the clubhouses can provide hands-on training in a variety of creative and technical skills, including video production, music, graphics, web design, animation, robotics and creative communication. In addition to valuable computer and digital technology skills available through the clubhouse, young people can also participate in activities to help with college prep and career development. <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Calibri" size="2"><span style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri"><o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Calibri" size="2"><span style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri">It's great to be a part of a movement <font color="black"><span style="COLOR: black">and technology creating so much opportunity for less fortunate communities. Have any great ideas for how WiMAX can make a difference? Comment! &nbsp;<o:p></o:p></span></font></span></font></p>
    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">Intel Xeon 5500: The IT Manager&apos;s ATM?</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/04/intel_xeon_5500_the_it_manager.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2939</id>

	<published>2009-04-17T17:17:34Z</published>
	<updated>2009-04-17T17:27:57Z</updated>

	<summary type="html">You&#8217;ve no doubt heard that Intel&#8217;s new Xeon 5500 series processors can deliver a return on investment in as little as 8 months when you replace an older, single-core Xeon server. You may even have heard Pat Gelsinger refer to...</summary>
	<author>
		<name>Nick Knupffer</name>
		<uri>http://blogs.intel.com/technology/2008/01/profile_nick_knupffer.php</uri>
	</author>
	
	
		
			<category term="awesome" label="awesome" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="calculator" label="calculator" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="nehalem" label="nehalem" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="roi" label="roi" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="server" label="server" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="xeon" label="xeon" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>You&#8217;ve no doubt heard that Intel&#8217;s new Xeon 5500 series processors can deliver a return on investment in as little as 8 months when you replace an older, single-core Xeon server. You may even have heard Pat Gelsinger refer to the new servers as becoming &#8216;cash machines&#8217; after eight months. It&#8217;s certainly a bold statement, and we understand if you&#8217;re a skeptic. However Intel is now offering a tool that supports this statement and helps IT departments assess the value of replacing their aging x86 hardware with new Intel servers. The<a href="http://www.intel.com/go/xeonestimator"> Intel® Xeon® processor-based Server Refresh Savings Estimator</a> lets you enter data about your existing server environment and evaluate whether replacing older server technology with the latest generation of Xeon-based servers is worth the investment.  Here&#8217;s how it works: </p>

    		<p>• You can run a simple or customized analysis based on 11 potential models of cost and savings categories that Intel developed with the help of industry leading ROI and TCO consultant Alinean. These models include cost avoidance of new construction, OS license expenses, server maintenance, server migration expenses and server disposal costs. </p>

<p>• The tool also gives users a choice of two scenarios: server consolidation with or without virtualization software. </p>

<p>• There are two types of analysis - simple or custom. Simple takes as little as five minutes to complete and examines a few key variables. A custom analysis runs more detailed scenarios and allows users to change cost, system details, performance and environmental assumptions to match their situation. </p>

<p>• You can print out a report featuring summaries based on the different assumptions and calculations you entered into the estimator. This report can also be shared via email with your colleagues. </p>

<p>For example, one scenario might involve consolidating from 100 Intel-based servers to 10 new Xeon® 5500 series-based servers. After entering the data, several figures, including hardware and software maintenance, and network and utility expenses are significantly lower. The result is a more than 450% return on investment which translates into payback within nine months. The details of this scenario underscores the impact of an investment in Xeon servers and can be seen in this<a href="http://communities.intel.com/docs/DOC-3012"> how-to-use guide </a>which includes step-by-step directions on how to use the Server Refresh Savings Estimator. </p>

<p>Please give the Server Refresh Savings Estimator a try and don&#8217;t hesitate to provide us with feedback in the <a href="http://communities.intel.com/community/server">Intel Server Room</a>. We&#8217;re positive you&#8217;ll find this to be a valuable resource as you consider your IT investments.  </p>

    		
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    	]]>
	</content>
</entry>

    	
            <entry>
	<title type="html">Earthquake proof your code!</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/04/earthquake_proof_your_code.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2929</id>

	<published>2009-04-15T17:03:24Z</published>
	<updated>2009-04-15T17:16:51Z</updated>

	<summary type="html">So, my first PR mentor taught me to start replies with the word &#8216;So&#8217;. This gives you valuable micro-seconds to compile a sophisticated and accurate reply to the daisy-cutter question just lobbed at you by the archetypal British reporter. Typically...</summary>
	<author>
		<name>Nick Knupffer</name>
		<uri>http://blogs.intel.com/technology/2008/01/profile_nick_knupffer.php</uri>
	</author>
	
	
		
			<category term="compiler" label="compiler" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="ct" label="ct" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="larrabee" label="larrabee" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="processor" label="processor" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="programming" label="programming" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="software" label="software" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>So, my first PR mentor taught me to start replies with the word &#8216;So&#8217;. This gives you valuable micro-seconds to compile a sophisticated and accurate reply to the daisy-cutter question just lobbed at you by the archetypal British reporter. Typically dressed in an old anorak, barely visible through a nicotine flavoured cloud and smelling of last night&#8217;s pub outing. However the British reporter has a mind like an attack sub, you don&#8217;t know it&#8217;s there until it lands a couple of nukes on your press release, is torpedoing your arguments, and its active pings are Mike Tysoning their way to the secret part of your brain marked &#8216;roadmaps&#8217;.</p>

    		<p>So, it is with the same extreme caution that I begin this blog about Ct. You see, I am not really a programmer - sure I did some 6800 assembly at uni but who hasn&#8217;t? But I think that this is why I am perfectly positioned to explain why Ct is actually a very important step. If I can understand it and explain it - then it must make sense:</p>

<p>So, Intel went to the software industry and we said: </p>

<p><em>&#8216;Look chaps, sorry about this, but we seem to have hit a thermal wall with our processors. You canny breaks the laws of physics and we are limited in what we can do in the old single core world. Loads of cores is the way to go!&#8217;</em></p>

<p>The software industry was not best pleased. You see, it is a lunar landing type of investment is necessary to create programming languages designed to take advantage of parallel processing hardware, it will be expensive to rewrite all of the world&#8217;s software, you would need the content of Fort Knox to retrain the installed base of programmers, and don&#8217;t get me started on what is needed to get the crusty old university professors to move syllabuses to many-core nirvana. (my uni refused to acknowledge Windows was anything worth looking at, and this was in &#8216;94).</p>

<p>So with that in mind, here is my analogy: An earthquake is upon us. This earthquake is shaking the foundations of computing, and especially the software cities. The earthquake is many-core. Now there are several ways to protect your buildings (your programs source code) from this earthquake.</p>

<p>• The most expensive and scary method is to raze the landscape and start from scratch creating earthquake resistant code. Brand new programs, all nicely parallelized for the brave new world. Some programming models require such a scorched earth policy.</p>

<p>• For some programs, performance isn&#8217;t everything, so programmers will leave their code alone.</p>

<p>• And now we have a new option. To retrofit existing buildings (code) to be earthquake-proof. This is what Ct is.</p>

<p>So, Ct is a way of taking your existing code and doing some comparatively minor alterations to it in order to get quick and easy performance gains. You see Ct is clever that way, even though it is a higher level language (like C# or Python) and it abstracts you from the hardware (the same code will run on Larrabee or Nehalem, or Sandy Bridge), the syntax is standard C++  and so very familiar to one and all. Ct is NOT a competitor to CUDA or OpenCl, those are device-oriented (AKA hardware) abstraction layers. Ct is application oriented and the programming model says nothing about the underlying architecture. (Does this mean it could one day support other or new architectures? Perhaps.) </p>

<p>Retrofitting is usually pretty difficult. Modern software architecture is very complex, components build on each other like floors and subsystems in a building.  The path(s) of the program that you want to optimize for multi-core might be spread across these components.  Many parallel programming models require that you isolate out these paths and rewrite them, but this is as easy as tearing out different chunks of each floor of a building (think the block stacking game <a href="http://www.hasbro.com/games/family-games/jenga">Jenga</a>).  The trick to making this easier (or less prone to collapse) is to not to force developer to tear out chunks of code, but rather to augment what is already there.  This is essentially what Ct does.</p>

<p>Ct is all about productivity. Much as though I hate to admit this, but quite often in the software world, deadlines trump exquisite coding and performance optimizations, and Ct will address that. It will be an easy way of retro-fitting your existing programs (and writing new programs) to take advantage of the goodness of Intel&#8217;s multi- and many-core chips. </p>

<p>For more info on Ct, click <a href="http://download.intel.com/pressroom/kits/events/idfspr_2009/Ct_Backgrounder.pdf">here </a>and <a href="http://www.intel.com/software/data_parallel">here</a>. </p>

<p>Want to find out more interesting things? Follow me on Twitter: @IntelNick </p>

    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">Wanted: Ideas for Energy Efficient Data Centers</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/04/wanted_ideas_for_energy_effici.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2902</id>

	<published>2009-04-07T15:11:58Z</published>
	<updated>2009-04-07T15:13:52Z</updated>

	<summary type="html">As I mentioned in my blog last week, there are many ways for people to get involved in helping create a more sustainable future. My family and I had a great time &#8220;powering down&#8221; during worldwide Earth Hour last Saturday...</summary>
	<author>
		<name>John Skinner</name>
		
	</author>
	
	
		
			<category term="datacenter" label="data center" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="datacenterefficiencychallenge" label="data center efficiency challenge" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="energyefficiency" label="energy efficiency" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="powerdownfortheplanet" label="power down for the planet" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="xeon5500" label="Xeon 5500" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>As I mentioned in my blog last week, there are many ways for people to get involved in helping create a more sustainable future.  My family and I had a great time &#8220;powering down&#8221; during worldwide Earth Hour last Saturday night.  We turned off (and unplugged) the TV and cable box, turned off all the lights in our home, and played the game &#8220;charades&#8221; by candle light.   We also talked about how important it is to conserve energy, every day, every hour - and how the sum of many small actions can make a big difference.  Comment below if you want to share how you spent Earth Hour!</p>

<p>Intel has created an opportunity for IT professionals to get involved in creating a lower carbon future, by sharing their best ideas on how to conserve energy in Data Centers: the <a href="http://www.facebook.com/pages/Intels-Data-Center-Efficiency-Challenge/73261657891?v=info&amp;viewas=3601952">Data Center Efficiency Challenge</a>.  We announced this video contest earlier this week, coincident with the launch of the new Intel® Xeon® 5500 Processor Series.   For more details, check out <a href="http://www.facebook.com/pages/Intels-Data-Center-Efficiency-Challenge/73261657891?v=info&amp;viewas=3601952">the contest&#8217;s Facebook page</a>.</p>

<p>Are you a college student?  Reminder, there are just 2 weeks left to enter the <a href="http://www.powerdownfortheplanet.org/">Power Down for The Planet </a>video contest, hosted by <a href="http://www.climatesaverscomputing.org/">Climate Savers</a>. </p>

<p>Good luck to all you eco-minded college students and IT professionals, we look forward to seeing your great ideas on video!</p>

    		

    		
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    	]]>
	</content>
</entry>

    	
            <entry>
	<title type="html">Intel&apos;s Social Media Story - just the beginning</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/04/we_introduced_intels_blog_prog.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2885</id>

	<published>2009-04-07T14:52:32Z</published>
	<updated>2009-04-07T16:05:17Z</updated>

	<summary type="html">We introduced Intel&#8217;s blog program 2 years ago this month. I&#8217;d like to use this Intel anniversary as an opportunity to reflect and look back at some of our social media efforts over the past decade. Its not possible to...</summary>
	<author>
		<name>Bryan Rhoads</name>
		<uri>/it/authors.htm#rhoads</uri>
	</author>
	
	
		
			<category term="blog" label="blog" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="bryanrhoads" label="Bryan Rhoads" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="facebook" label="Facebook" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="socialmedia" label="social media" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="socialmediaguidelines" label="social media guidelines" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="twitter" label="twitter" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>We introduced Intel&#8217;s blog program 2 years ago this month. I&#8217;d like to use this Intel anniversary as an opportunity to reflect and look back at some of our social media efforts over the past decade. </p>

<p>Its not possible to go into every project and program in one blog post. Nor can I properly speak to all of the hard work from our various social media teams. So, I look to others to help fill in those gaps, but here&#8217;s a high-level overview of just some of the activities to date at Intel.</p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.intel.com/technology/2009/04/06/AblogIsborn.jpg"><img alt="A_blog_Is_born.jpg" src="http://blogs.intel.com/technology/assets_c/2009/04/AblogIsborn-thumb-360x270.jpg" width="360" height="270" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></a></span></p>

<p>We created <a href="http://blogs.intel.com">Blogs@Intel</a> as a new business tool for our customers and employees to directly communicate and collaborate from keyboard to keyboard. We launched the blogs on April 10th 2007. </p>

<p>Yet in fact, our social media story started much earlier. 8 months prior, we launched our <a href="http://communities.intel.com/community/openportit/it">IT@Intel pilot blog</a>. It was a big success, so we launched more blogs, including this one. Moreover, the <a href="http://software.intel.com/en-us/">Intel Software Network</a> started our popular developer blogs and wikis for software collaboration back in May of 2006. </p>

<p>Internally, grassroots employee blogging started as early as 2003 consisting mainly of self-maintained servers under desks. These internal employee blogs gained a tremendous following. Intel CEO Paul Otellini launched his employee blog in 2004. Other top execs and leaders followed throughout 2005 culminating in a fully IT-supported platform that same year. </p>

<p>Team-based wiki collaboration started in 2004, culminating in our enterprise-wide &#8220;Intelpedia&#8221; created by <a href="http://software.intel.com/en-us/blogs/author/josh-bancroft/">Josh Bancroft</a> in November of 2005. Today, Intelpedia contains over 15K articles from Intel employees defining, collaborating and documenting their part of the vast Intel workplace. Intelpedia was founded in the spirit of open information sharing and community moderation of content, much like the very popular <a href="www.wikipedia.org/">Wikipedia</a>.</p>

<p>We created all of these social spaces to foster dialogue and make important contributions to a widening range of issues relevant to our customers, to our employees and to the future of technology.</p>

<p>Since then, we were the first to offer a corporate blog in the People&#8217;s Republic of China with <a href="http://blogs.intel.com/china/">Blogs@Intel China</a> (ok, <a href="http://en.community.dell.com/blogs/">Dell</a> may have beaten us by a few days in May &#8216;07, but I&#8217;ll need to exchange notes with <a href="http://twitter.com/LionelatDell">Lionel</a> about that). We soon followed with <a href="http://ru.intel.com/business/community/">Russian</a>, <a href="http://blogs.intel.com/brasildigital/">Portuguese</a>, <a href="http://blogs.intel.com/latininsights/">Spanish</a>, <a href="http://blogs.intel.co.jp/">Japanese </a>and English blogs on topics ranging from <a href="http://blogs.intel.com/csr/">corporate social responsibility </a>and <a href="http://blogs.intel.com/research/">research</a> to <a href="http://blogs.intel.com/jobs/">jobs</a> and <a href="http://communities.intel.com/community/tech">customer support</a>. Intel&#8217;s on-domain social media offering now totals over 35 blogs and <a href="http://communities.intel.com/">vibrant communities</a>.</p>

<p>Our <a href="http://www.intel.com/sites/sitewide/en_US/social-media.htm">social media guidelines</a> are public in over 25 languages. And our strategy is simple:</p>

<ul>
<li>Build community</li>
<li>Engage others</li>
<li>Empower employees</li>
<li>Expand the conversation</li>
<li>Strengthen relationships through active listening</li>
<li>Be social media leaders</li>
<li>Amplify Intel and our brand</li>
</ul>

<p>Today, we&#8217;re scaling our participation even further. Since last December, Intel launched a global initiative and training program (Digital IQ) that is open to all employees to become active participants in all forms of social media. We built this framework to ensure employees are successful, to protect their own privacy online and to engage in ways that are consistent with our <a href="http://www.intel.com/intel/finance/docs/code-of-conduct.pdf">ethical and corporate standards</a>.</p>

<p>We want employees to get involved online - engage, comment and participate in the areas where they&#8217;re most passionate. We encourage them to engage in conversations on competitive topics but in those cases where the topic is part of pending or existing legal or litigation matters, we ask that employees contact our legal department before proceeding, as there could be risk to the employee and to the company.</p>

<p>Within 12-weeks, over 700 Intel employees have &#8220;raised their hands&#8221; and volunteered to tell their story, lend their experience and share their knowledge directly on places like <a href="http://twitter.com/intel">Twitter</a>, <a href="http://www.facebook.com/home.php#/pages/Intel/">Facebook</a>, technology websites, BBSs in China and support forums throughout the planet.  We&#8217;re reaching out by engaging in technology conversations in existing communities where our knowledge is welcome and when participation is appropriate.</p>

<p>And, this is just the tip of the iceberg.</p>

<p>As a part of the Intel Social Media Center of Excellence and on behalf of my colleagues, we appreciate your continued feedback and participation. My hope is that this participation empowers us all and that we continue to discuss technology that defines tomorrow.</p>

<p>In follow-up posts, I&#8217;ll be talking more specifically around some of our challenges, successes, and disappointments. What we&#8217;ve learned and the common struggles we share.</p>

<p>Until then, follow me on Twitter <a href="http://twitter.com/bryanrhoads">@bryanrhoads</a></p>

    		

    		
    			Comments (15)
    		
    		
    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">Intel Embedded in Future Communications Networks with New Xeon Processors</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/04/intel_embedded_in_future_commu.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2868</id>

	<published>2009-04-03T03:10:05Z</published>
	<updated>2009-04-03T03:15:18Z</updated>

	<summary type="html"> Click To Play For more information please see the press kit for the Xeon 5500 series launch, which occurred on March 30, 2009....</summary>
	<author>
		<name>Doug L. Davis</name>
		
	</author>
	
		<category term="embedded" label="Embedded" scheme="http://blogs.intel.com/technology/embedded/" />
	
	
		
			<category term="communicationsnetwork" label="Communications Network" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="embedded" label="Embedded" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="Intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="network" label="Network" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="xeon5500" label="Xeon 5500" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p><center>                                                                                                                                                                                   <script type="text/javascript" src="http://blip.tv/scripts/pokkariPlayer.js?ver=2008010901"></script>                                                         <script type="text/javascript" src="http://blip.tv/syndication/write_player?skin=js&amp;posts_id=1951434&amp;source=3&amp;autoplay=true&amp;file_type=flv&amp;player_width=&amp;player_height="></script>                                                      <div id="blip_movie_content_1951434">                                                            <a rel="enclosure" href="http://blip.tv/file/get/IntelVideo-IntelXeonProcessor5500SeriesForEmbeddedAndCommunication510.mov" onclick="play_blip_movie_1951434(); return false;"><img title="Click to play" alt="Video thumbnail. Click to play"  src="http://blip.tv/file/get/IntelVideo-IntelXeonProcessor5500SeriesForEmbeddedAndCommunication510.mov.jpg" border="0" title="Click To Play" /></a>                                                        <br />                                                   <a rel="enclosure" href="http://blip.tv/file/get/IntelVideo-IntelXeonProcessor5500SeriesForEmbeddedAndCommunication510.mov" onclick="play_blip_movie_1951434(); return false;">Click To Play</a>                                                      </div>                                                                                                               </center></p>

<p>For more information please see the <a href="http://www.intel.com/pressroom/kits/xeon/5500series">press kit</a> for the Xeon 5500 series launch, which occurred on March 30, 2009.</p>

    		

    		
    			Comments (0)
    		
    		
    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">The Winner Takes It All?</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/04/the_winner_takes_it_all.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2865</id>

	<published>2009-04-02T21:15:48Z</published>
	<updated>2009-04-02T21:56:32Z</updated>

	<summary type="html">Ultrawide-band vs. Bluetooth; Betamax vs. VHS; Blu-Ray vs. HD-DVD. All are examples of classic format battles that have resulted in one winner dominating in their respective industries. Recent coverage and a few sensational comments suggest that the next battle in...</summary>
	<author>
		<name>Suzy Ramirez</name>
		
	</author>
	
	
		
			<category term="4g" label="4G" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="broadband" label="broadband" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="devices" label="devices" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="Intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="lte" label="LTE" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="mobile" label="mobile" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="netbook" label="netbook" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="notebook" label="notebook" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wimax" label="WiMAX" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wireless" label="wireless" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>Ultrawide-band vs. Bluetooth; Betamax vs. VHS; Blu-Ray vs. HD-DVD. All are examples of classic format battles that have resulted in one winner dominating in their respective industries. </p>

<p>Recent coverage and a few sensational comments suggest that the next battle in the telecom industry features WiMAX vs. LTE duking it out for the 4G wireless broadband crown. The media love a conflict, that&#8217;s what sells papers&#8230; uh, I mean, drives click-throughs. So, with the world rapidly moving towards a data-intensive &#8220;on-the-go&#8221; Internet experience, the question being asked is: &#8220;Who will come away with the 4G crown?&#8221;</p>

    		<p>With history as our guide, it&#8217;s important to note that in the telecommunications industry, there has never been a single global standard. Sure, one may dominate (i.e. GSM), but with LTE and WiMAX, contrary to recent reports, it is still too early to say. If you look at the sheer facts, it is clear that <a href="http://www.wimaxforum.org/node/644">WiMAX is leading </a>this two-horse race. Where is LTE?  Currently, there are zero LTE trials. Verizon says they will have two by the end of the year, but as a test network with prototype, non-interoperable equipment. </p>

<p>But what if people had a choice? Why does it have to be one or the other? We don&#8217;t have to look far to find examples of competing technologies and brands that coexist today &#8212; GSM vs. CDMA, Cable vs. DSL, Coke vs. Pepsi, or even, dare I say, Intel vs. AMD. These comparisons are a much better way to approach the two very similar technologies. Especially when operators, deploying both WiMAX and LTE, are expected to offer multi-mode handsets to provide the best of both worlds (i.e. coverage and speed) to their subscribers and companies like <a href="http://www.intel.com/Consumer/Learn/Notebook/centrino-detail.htm?iid=tech_wimax+centrino2">Intel </a>(shameless plug) are developing embedded multi-mode solutions as well. </p>

<p>This is a classic case of &#8220;Competition is good.&#8221; It sparks development, <a href="http://www.reuters.com/article/technologyNews/idUSTRE53164520090402">drives innovation</a>, and lowers costs. The sooner we move the conversation from an either/or scenario to one of coexistence, the better. A single telecommunications standard is a lose-lose for the industry and we must remember that content, not WiMAX or LTE, is king. As interaction with rich multimedia and social media applications becomes more and more proliferate and users become more mobile, the demand for seamless high-speed Internet access on the go will increase as well. There will in fact be a winner&#8230; the consumer.  </p>

    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">Intel unveils new badge design</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/04/intel_unveils_new.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2849</id>

	<published>2009-04-01T16:15:00Z</published>
	<updated>2009-04-01T15:49:37Z</updated>

	<summary type="html">Look for new versions of the famous Intel Inside sticker to begin appearing on laptops and PCs starting today. Intel has done a complete re-design of its product badges as part of a broader effort to simplify its brands, strengthen...</summary>
	<author>
		<name>Bill Calder</name>
		<uri>http://blogs.intel.com/technology/2008/06/profile_bill_calder.php</uri>
	</author>
	
	
		
			<category term="intel" label="intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelinside" label="intel inside" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="marketing" label="marketing" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="processors" label="processors" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>Look for new versions of the famous Intel Inside sticker to begin appearing on laptops and PCs starting today. Intel has done a complete re-design of its product badges as part of a broader effort to simplify its brands, strengthen the connection to the master brand, and highlight the company&#8217;s crown jewel: the microprocessor itself. 
 <span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.intel.com/technology/i73000.png"><img alt="i73000.png" src="http://blogs.intel.com/technology/assets_c/2009/03/i73000-thumb-150x112.png" width="150" height="112" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></a></span></p>

<p>The new badges provide a clean and consistent link between Intel and the specific product, as seen here with the new Intel Core i7 processor badge. The shape of all the new badges has been modified from vertical to horizontal, with a corner reveal showing a section of silicon die to help communicate the technology inside. So watch for the new badges to start appearing on PC&#8217;s, in retail advertisements, online, and elsewhere. To see more of the new badges and learn about some of the latest processors, <a href="http://www.intel.com/Consumer/Learn/Processors/index.htm?iid=learn+processors">go here</a>.</p>

    		

    		
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	</content>
</entry>

    	
            <entry>
	<title type="html">From Pentium Pro to Nehalem: The Story of Transformation</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/03/from_pentium_pro_to_nehalem_th.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2842</id>

	<published>2009-03-30T19:00:00Z</published>
	<updated>2009-03-28T16:48:50Z</updated>

	<summary type="html">Today, at our headquarters in the heart of Silicon Valley, we launched the most important Intel server product since 1995&#8217;s Intel® Pentium® Pro processor. In 1995, fewer than 750Ku servers based on Intel architecture were sold, representing only 10 percent...</summary>
	<author>
		<name>Pat Gelsinger</name>
		<uri>http://blogs.intel.com/technology/2007/04/profile_pat_gelsinger.php</uri>
	</author>
	
	
		
			<category term="awesome" label="awesome" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="nehalem" label="Nehalem" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="patgelsinger" label="pat gelsinger" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="pentium" label="Pentium" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="processor" label="processor" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="server" label="server" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="workstation" label="workstation" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="xeon" label="Xeon" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>Today, at our headquarters in the heart of Silicon Valley, <a href="http://www.intel.com/pressroom/kits/xeon/5500series">we launched the most important Intel server product since 1995&#8217;s Intel® Pentium® Pro processor.  </a></p>

<p>In 1995, fewer than 750Ku servers based on Intel architecture were sold, representing only 10 percent of the total revenue for server hardware purchases−most of these were simple department or print servers playing fairly modest roles in the computing hierarchy. The Pentium Pro processor was our first chip optimized for server workloads&#8212;you could call it the father of the Intel® Xeon® processor.  With its multiprocessing front side bus and the first out of order microprocessor in the industry, we knew the technology was transformative, but we didn&#8217;t predict the role that the technology ultimately would play as a driver for growth of the internet.</p>

    		<p>Today, 8 of 10 servers are based on Intel technology. There are still proprietary systems in the market but Intel-based servers are growing every year into a broader range of ever higher end applications. Into this market segment, today we&#8217;ve introduced another transformative server technology: the Intel® Xeon® processor 5500 series (code-named Nehalem-EP) designed by the same core team in Oregon that did the original Pentium Pro design work.</p>

<p>There are several breakthrough capabilities incorporated into platforms based on the Xeon 5500. First is the awesome raw performance.  The performance gains relative to the prior generation are greater than for any Xeon processor we&#8217;ve ever delivered.  Across a range of enterprise workloads, Xeon 5500 processor-based systems <a href="http://www.intel.com/performance/server/xeon/summary.htm?iid=perf_server_lhn+dp_sum">will deliver 70-125 percent higher performance</a> than systems based on the Xeon 5400 series. That&#8217;s a stunning 1.7x - 2.25x performance increase.</p>

<p>Xeon 5500-based platforms also deliver dramatic leaps in intelligence and adaptability. Server workloads are diverse, and the physical environment that servers operate in, are increasingly constrained. Breakthroughs in the Xeon 5500 include<a href="http://www.intel.com/technology/turboboost/"> Intel Turbo Boost Technology</a>, <a href="http://www.intel.com/technology/platform-technology/hyper-threading/index.htm">Hyper-Threading Technology</a>, Power Gating, Extended Page Tables, and <a href="http://www.intel.com/technology/virtualization/">VT Flex migration.</a> In combination, they enable servers to deliver outstanding results on a broad range of workloads: optimized for parallelism or sensitive to clock frequency, virtualized or native, performance critical or power limited.  </p>

<p>With this combination of advances, we know the Xeon 5500 will have a profound impact on the server market segment.  While we can&#8217;t predict exactly how the market will evolve, there are two areas where I believe the new Xeon processor is likely to be most transformative.  First is discovery and invention. As the foundation of high performance computing solutions both big and small, the Xeon 5500 delivers the performance to help scientists unravel the mysteries of the universe, as well as speeding time to market for small local manufacturers. We are seeing extraordinary interest in the Xeon 5500 for HPC with well over 100K units already installed in HPC configurations on the day of launch. </p>

<p>As the internet expands toward our vision of 15 billion connected devices by 2015, the Xeon 5500 will also be a foundational technology for the transformation of internet infrastructure. Our industry is aligned on a vision for applications abstracted from optimized hardware, available on demand, and scalable to the masses&#8212;often called cloud computing.  Executing to this vision requires underlying technology that incorporates the adaptability, capability, and intelligence of our newest Xeon processor.  </p>

<p>Characterizing an introduction as the most important in over a decade is a serious&#8212;and debatable&#8212;statement.  We didn&#8217;t make this statement last year and don&#8217;t expect to make it next year. The combination of immediate benefit and long-term upside make the Xeon 5500 truly exceptional. What do you think?</p>

    		
    			Comments (6)
    		
    		
    		
    	]]>
	</content>
</entry>

    	
            <entry>
	<title type="html">&quot;Embedded&quot; Computers, Retail Shopping and Growth</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/03/embedded_computers_growth.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2846</id>

	<published>2009-03-30T16:20:45Z</published>
	<updated>2009-03-30T18:31:16Z</updated>

	<summary type="html">We have a fairly large division within Intel loosely referred to as the Embedded Computing group. I&#8217;ve never liked the word embedded personally, it doesn&#8217;t say much about what that group does, which is a lot &#8212; and possibly a...</summary>
	<author>
		<name>Bill Kircos</name>
		<uri>http://blogs.intel.com/technology/2008/05/profile_bill_kircos.php</uri>
	</author>
	
	
		
			<category term="atom" label="atom" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="core" label="core" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="embedded" label="embedded" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="Intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="retail" label="retail" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wimax" label="WiMAX" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>We have a fairly large division within Intel loosely referred to as the Embedded Computing group.  I&#8217;ve never liked the word embedded personally, it doesn&#8217;t say much about what that group does, which is a lot &#8212; and possibly a lot more.</p>

<p>I sort of define it as a division where Intel sells processors and platforms that target computing-related machines that aren&#8217;t PCs, laptops or servers.  Think networking devices, printers, cash registers, &#8216;smart&#8217; vending machines, automobiles and probably 1000s of other devices, especially now that we have Xeon, Core and Atom in our suite of products.</p>

<p>As more and more of these devices connect to the Internet and/or wish to become &#8216;smarter,&#8217; the growth of the embedded market could explode.  Plus, if you add a city-wide, high-speed broadband umbrella like WiMAX, or some cool things like adding the Internet to your car, your home to better manage and check electricity usage, or even <strong><a href="http://blip.tv/file/1479014/">dishwasher robotics</a></strong>, you can see that <strong><a href="http://blogs.pcmag.com/miller/2008/08/idf_gelsinger_perlmutter_keyno.php">Intel&#8217;s prediction for billions more devices </a></strong>that are all connected could become true.  </p>

<p>That&#8217;s why our embedded division is classified as a key growth area for Intel, along with our CE, netbook, MID, healthcare and a couple of other areas.</p>

<p>Well, the NY Times has been following this market closely the past few weeks.  <strong><a href="http://www.nytimes.com/2009/03/29/business/29novel.html?_r=1&amp;scp=4&amp;sq=anne%20eisenberg&amp;st=cse">There is a column today</a></strong> about our retail efforts via a smart kiosk, and a couple of weeks ago there was a <strong><a href="http://www.nytimes.com/2009/03/02/technology/business-computing/02compute.html?_r=1&amp;scp=1&amp;sq=Gelsinger&amp;st=cse">story about Intel and Microsoft </a></strong>and how there are many R&amp;D ideas on the table that could make everything from traffic to elevators smarter and more efficient.  Worth the quick reads.</p>

    		

    		
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    	]]>
	</content>
</entry>

    	
            <entry>
	<title type="html">Widget Making TVs Internet Smart</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/03/widget_making_tvs_internet_sma.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2835</id>

	<published>2009-03-25T23:52:37Z</published>
	<updated>2009-04-03T15:51:50Z</updated>

	<summary type="html">Today Katherine Boehret of The Wall Street Journal test drove a technology we first saw publicly at the Intel Developer Forum in August 2008 and at the Consumer Electronics Show in January 2009. Along with Katherine&#8217;s story &#8220;Yahoo Widgets Lend...</summary>
	<author>
		<name>Ken Kaplan</name>
		<uri>http://blogs.intel.com/technology/2008/02/profile_ken_kaplan.php</uri>
	</author>
	
		<category term="digital_home" label="Digital Home" scheme="http://blogs.intel.com/technology/digital-home/" />
	
	
		
			<category term="digitalhome" label="Digital Home" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="Intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelce3100" label="Intel CE3100" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="internettv" label="Internet TV" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="wallstreetjournal" label="Wall Street Journal" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="widgetchannel" label="Widget Channel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="yahoo" label="Yahoo!" scheme="http://blogs.intel.com/technology/tag" />
		
	
	<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/technology/">
		
		<![CDATA[
    		<p>Today Katherine Boehret of The Wall Street Journal test drove a technology we first saw publicly at the <a href="http://vimeo.com/1577179">Intel Developer Forum</a> in August 2008 and at the <a href="http://scoop.intel.com/2009/01/widgets-tv-internetand-intel.php">Consumer Electronics Show</a> in January 2009.</p>

<p>Along with Katherine&#8217;s story &#8220;<a href="http://online.wsj.com/article/SB123793255493230821.html#mod=djemTECH">Yahoo Widgets Lend Brains to Boob Tube</a>,&#8221; she did a cool video demonstrating her favorite features and service of the Widget Channel.</p>

<p><embed src="http://s.wsj.net/media/swf/main.swf" bgcolor="#FFFFFF" flashVars="videoGUID={3CC4782B-1D36-476D-9665-B01BE851CF4A}&amp;playerid=1000&amp;plyMediaEnabled=1&amp;configURL=http://wsj.vo.llnwd.net/o28/players/&amp;autoStart=false" base="http://s.wsj.net/media/swf/" name="flashPlayer" width="512" height="363" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>

    		<p>This is one of the ways Intel technology mixed with <a href="http://blogs.intel.com/technology/2007/04/the_revolution_will_be_televis.php">ethnographic research</a> is helping bring the Internet to more devices, in this case it&#8217;s the <a href="http://gizmodo.com/5039692/intels-latest-system+on+a+chip-is-for-web-enabled-tvs-set+top-boxes">Intel CE3100 system on a chip</a> that helps bring the best of the Internet to new digital TVs.</p>

<p>In this video, Bill Leszinske from Intels Digital Home Group thumbs clicks a remote control showing how to bring online photos, news, entertainment and social networks on a big TV using the Widget Channel developed by Intel and Yahoo! </p>

<p><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/cLl8OiUR3vM&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cLl8OiUR3vM&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></p>

<p>Maybe someday soon we&#8217;ll only buy a TV if it place HD beautifully AND surfs the Internet smoothly with a click of a remote control.</p>

    		
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            <entry>
	<title type="html">New Specialized Intel® Atom™ Processor Targets Cars, Internet Phones (Launched on March 2)</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/03/_click_to_play.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2811</id>

	<published>2009-03-24T16:05:16Z</published>
	<updated>2009-03-24T17:12:58Z</updated>

	<summary type="html"> Click To Play Please note this announcement was made on March 2, 2009. Click here for the press kit and additional information on this product....</summary>
	<author>
		<name>Doug L. Davis</name>
		
	</author>
	
	
		
			<category term="atom" label="Atom" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="davis" label="davis" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="dougdavis" label="Doug Davis" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intelatom" label="IntelAtom" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="processor" label="processor" scheme="http://blogs.intel.com/technology/tag" />
		
	
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    		<p>
<center>
<div id="blip_movie_content_1898236"><a onclick="play_blip_movie_1898236(); return false;" href="http://blip.tv/file/get/IntelVideo-IntelAtomProcessorForEmbedded401.mov" rel="enclosure"><img title="Click to play" alt="Video thumbnail. Click to play" src="http://blip.tv/file/get/IntelVideo-IntelAtomProcessorForEmbedded401.mov.jpg" border="0" /></a> <br /><a onclick="play_blip_movie_1898236(); return false;" href="http://blip.tv/file/get/IntelVideo-IntelAtomProcessorForEmbedded401.mov" rel="enclosure">Click To Play</a> </div></center>
<p align="center"><font style="FONT-SIZE: 0.8em">Please note this announcement was made on March 2, 2009.</font></p>
<p align="center"><a href="http://www.intel.com/pressroom/kits/atom/z5xx/">Click here</a> for the press kit and additional information on this product.</p>
<p></p>
    		

    		
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</entry>

    	
            <entry>
	<title type="html">They Peeked Inside Dan&apos;s Press Sample Cabinet</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/03/they_peeked_inside_dans_press.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2795</id>

	<published>2009-03-13T20:48:52Z</published>
	<updated>2009-03-24T18:07:59Z</updated>

	<summary type="html">A few months back I gave you a glimpse &quot;inside my press sample cabinet,&quot; and boy did you respond! From San Francisco to Reykjavik to Rome people had all kinds of ideas how to put samples to use. We received...</summary>
	<author>
		<name>Daniel Snyder</name>
		<uri>http://blogs.intel.com/technology/2008/12/profile_dan_snyder.php</uri>
	</author>
	
	
		
			<category term="computer" label="computer" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="corei7" label="Core i7" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="cpu" label="CPU" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="dansnydersampling" label="Dan Snyder Sampling" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="microprocessor" label="microprocessor" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="sampling" label="sampling" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="ssd" label="SSD" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="x25m" label="X-25m" scheme="http://blogs.intel.com/technology/tag" />
		
	
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    		<p>A few months back I gave you <a href="http://blogs.intel.com/technology/2008/12/a_peek_inside_dans_press_sampl.php">a glimpse "inside my press sample cabinet," </a>and boy did you respond! From San Francisco to Reykjavik to Rome people had all kinds of ideas how to put samples to use. We received over a hundred inquiries and did the best we could to sample some of the more interesting and far-flung requests. First off, <a href="http://www.tech.is/">a tech reviewer in Iceland</a> took a look at one of our Core 2 Duo parts, and let's just say that his "cooling solution" is, ahem, robust shall we say? </p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><a href="http://blogs.intel.com/technology/Iceland%20review.jpg"><img class="mt-image-center" style="DISPLAY: block; MARGIN: 0pt auto 20px; TEXT-ALIGN: center" height="270" alt="Iceland review.jpg" src="http://blogs.intel.com/technology/assets_c/2009/03/Iceland%20review-thumb-360x270.jpg" width="360" /></a></span>
<p>Lots of the tech review sites I work with on a day to day basis sent me some photos of THEIR sample cabinets that were filled thanks in part to me opening mine. It was like seeing a child grown up and on his own in the world, all those CPUs lounging after excruciating work on benchmarks, haha! Nate from <a href="http://www.legitreviews.com/">Legit Reviews </a>has hardware flowing over in his cabinet:</p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-center" style="DISPLAY: block; MARGIN: 0pt auto 20px; TEXT-ALIGN: center" height="239" alt="processor_storage_legit.jpg" src="http://blogs.intel.com/csr/processor_storage_legit.jpg" width="334" /></span>
<p>...and the award to the most organized review area goes to Marco at <a href="http://www.hothardware.com/">Hot Hardware</a>:</p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-center" style="DISPLAY: block; MARGIN: 0pt auto 20px; TEXT-ALIGN: center" height="282" alt="marco-lab-1.jpg" src="http://blogs.intel.com/csr/marco-lab-1.jpg" width="376" /></span>
<p>Who said&nbsp;we techie guys were slobs? Haha!</p>
<p>A PC enthusiast in Rome emailed me a photo of what was in HIS goodie cabinet in addition to his tech gear--pottery shards from antiquity! He uses his high end Intel-based PC to do archaeological research and swap stories with other archaeology buffs all over the world. Oh, and he wanted an SSD from me too.</p>
<div align="center">
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-none" height="188" alt="Roman shards.jpg" src="http://blogs.intel.com/csr/Roman%20shards.jpg" width="359" /></span></div>
<p>Thanks everyone for the great ideas and enthusiasm for Intel products. It always amazes me to see how far these things travel and the creative things people are doing with them.</p>
    		

    		
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</entry>

    	
            <entry>
	<title type="html">Did you know? 25 Random Things About Intel</title>
	<link rel="alternate" type="text/html" href="http://blogs.intel.com/technology/2009/03/did_you_know_25_random_things.php" />
	<id>tag:blogs.intel.com,2009:/technology//10.2776</id>

	<published>2009-03-05T00:37:19Z</published>
	<updated>2009-03-05T23:28:18Z</updated>

	<summary type="html">If you&#8217;re on Facebook, you&#8217;ve surely been hit up by at least a friend or two to fill out your list of 25 random things about you. It reminds me of the chain letters I used to get as a...</summary>
	<author>
		<name>Kari Aakre</name>
		<uri>http://blogs.intel.com/technology/2008/07/profile_kari_aakre.php</uri>
	</author>
	
	
		
			<category term="fab" label="fab" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="facebook" label="Facebook" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="intel" label="Intel" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="pc" label="PC" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="processor" label="processor" scheme="http://blogs.intel.com/technology/tag" />
		
			<category term="ticktock" label="Tick-Tock" scheme="http://blogs.intel.com/technology/tag" />
		
	
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		<![CDATA[
    		<p>If you&#8217;re on Facebook, you&#8217;ve surely been hit up by at least a friend or two to fill out your list of 25 random things about you. It reminds me of the chain letters I used to get as a kid where you get the letter from a friend, rewrite it and then send to 5 of your friends. And so it continues. I never did get any of those prizes promised in the chain letters.</p>

<p>Well, Intel has jumped on the <a href="http://www.facebook.com/note.php?note_id=55650227067&amp;id=22707976849&amp;ref=nf">25 Random Things</a> bandwagon and I think you&#8217;ll find some surprises in here. Other things may not be a big surprise, especially if you&#8217;re at all familiar with the Intel culture. Regardless, it&#8217;s a fun read. Here&#8217;s a little preview of what you&#8217;ll find, but its best to visit the <a href="http://www.facebook.com/note.php?note_id=55650227067&amp;id=22707976849&amp;ref=nf">Intel Facebook page</a> to see the whole list. </p>

<ul>
<li>Thanks to Moore&#8217;s Law, PCs based on my processors will continue to be energy-efficient yet powerful enough to handle all of the video, photos and information sharing that could literally double each year moving forward, as &#8220;Zuckerberg&#8217;s law&#8221; predicts. (http://bits.blogs.nytimes.com/2008/11/06/zuckerbergs-law-of-information-sharing/)</li>
<li>My manufacturing employees who spend their days inside the &#8220;fab&#8221; - or factory - refer to the rest of my employees as &#8220;carpet-dwellers.&#8221; (http://www.intel.com/pressroom/archive/releases/20090210corp.htm) </li>
<li>At my company, tick-tock does not refer to a clock and a foil isn&#8217;t the stuff found in the kitchen to cover up food.</li>
<li>I am a TV celebrity in my own right - having made appearances in David Letterman&#8217;s Top 10 list, Jeopardy, the Today Show, the Late Show with Conan O&#8217;Brien and the Great Race, among others.</li>
</ul>

<p>Take a look, comment, share your thoughts. And while you&#8217;re at it, join our Facebook group. The more the merrier!</p>

    		

    		
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