Bringing VR to Content Creation

guys editing closeup PC screenIf you were born after 1995, you may barely remember a time when televisions received only the channels your cable provider carried; before there was an Internet or YouTube or streaming video that let you watch whatever you wanted whenever (or wherever) you wanted. It was a time when broadcasting professionals worked on platforms that cost tens of thousands of dollars, were the size of refrigerators, and couldn’t do half of what your PC can do now. And while this may sound like ancient history, the fact is that in less than twenty years’ time, the biggest tradeshow for broadcasting technology has transformed from targeting an exclusive group of professional attendees to the conference it is today, in which over 100,000 experts, enthusiasts, hobbyists, and consumers from all over the world converge to witness how the industry’s been blown wide open.

How did so much happen in so short a time?

Because the technology that’s developed over the last two decades has irrevocably altered how we create and consume media. If there’s an overarching theme to this year’s NAB Show in Las Vegas, it’s change—and the speed at which it’s occurring. Now, anyone with a passion for telling stories through imagery can access the same tools and techniques that the pros are using, and those creations can be shared with audiences of one—or one hundred million—for a fraction of what it used to cost, in a fraction of the time it used to take.

Almost nothing about the industry has changed as rapidly and as dramatically as the emergence of 360° video experiences. As recently as 2012, Oculus launched its Kickstarter campaign to develop the Rift, and starting this year you can purchase a Rift head-mounted display to enjoy the VR experience on your PC. Not only that, more performance, new software, and groundbreaking tools now allow you to create your own high-quality output and compelling experiences at that very same PC. Intel is excited to demonstrate how our latest 6th Gen Core processors help you unleash the kinds of ideas that were once relegated to the realm of imagination.

thumbnailIntel will join with Adobe* and Mettle* to demonstrate the new SkyBox* 360/VR plugin for Adobe Premiere Pro*, designed for anyone who now wants to be able to edit within the native 360 environment. Mettle has also developed a free plugin that lets you view your work in Premiere (or After Effects) while wearing the Oculus Rift headset, which lets you see how your project will look in its intended presentation format while you’re editing! This means that your working environment can be as immersive as your final product— you can instantly correct and perfect all 360 degrees of the image without having to stop to render and review.

Of course, cutting-edge tools need the best performance PC, powered by an Intel® Core™ i7 processor, to give you the flexibility to create amazing experiences with astonishing speed. It’s innovations like these that are making the creative process more organic and intuitive.

It’s exciting to see how profoundly the industry is changing, both in terms of artistry and accessibility. And whether you’re making games or movies for entertainment or education—in ways that you may not have even imagined yet—I know I can’t wait to see what comes out of this new generation of technology and creators.

See this demo at the Intel Zone in the StudioExperience booth #SL2425 during NAB 2016 from April 18-21.

*Other names and brands may be claimed as the property of others

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