Combining Technology and Tradition: Intel, TAG Heuer and Google Create First Swiss Luxury Connected Watch

Combining Technology and Tradition:
Intel, TAG Heuer and Google Create First Swiss Luxury Connected Watch

intel_tagToday at a press conference hosted at the historic LVMH Tower in New York, Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group’s Watches Division, Brian Krzanich, CEO of Intel, and David Singleton, VP, Engineering (Android) at Google, unveiled the world’s first luxury connected Swiss watch: the TAG Heuer Connected with Intel Inside. In an era where wearable devices are re-defining how people use and interact with technology, the collaboration brought together the greatest brands in technology and watchmaking to develop a modern, luxury product with the history and design of a traditional Swiss watch.

When we announced the partnership with TAG Heuer and Google at Baselworld in March, we set out to develop a watch that is both luxurious and seamlessly connected to its wearer’s daily life. The result is the TAG Heuer Connected, an elegant connected watch that merges expertise of Swiss watchmakers with Silicon Valley engineers to set a new standard for high-tech performance, timeless aesthetics and supreme quality. The TAG Heuer Connected is the latest example of Intel’s vision to transform the way people live through technology by developing wearable devices that are both beautiful and functional. By partnering with the world’s leading brands to combine functionality and fashion, we at Intel are proud to create products with an unmatched user experience, inside and out.

At its heart, the TAG Heuer Connected is a luxury Swiss watch that benefits from over 150 years of Swiss expertise. But in a break with tradition inspired by the wearable phenomenon, the watch features cutting-edge technology from Intel and Google. The watch was designed with a unique approach – the dial and hands appear as normal, with partner apps displayed inside three complications on the chronograph dial at 12, 6 and 9 o’clock. If wearers want to dive deeper into one of the apps, they can simply touch the counter in question to open and interact with the app in full screen mode.

Intel engineered the intelligence inside the watch to optimize performance and enable a multitude of connectivity options including audio streaming, while Bluetooth and WiFi allow users to harness the full range of features offered by the Android Wear operating system, even while disconnected from a phone. With a built-in microphone for voice control, a sapphire crystal touchscreen and IP67 water resistance rating, the TAG Heuer Connected watch is ready for a range of adventures. The watch is available for sale today at, in TAG Heuer boutiques, and select TAG Heuer retailers.

At Intel, we’re very excited to be at the heart of the connection between Silicon Valley and Swiss watch making, which calls for striking a very fine balance between tradition and technology. As wearables become more prevalent, Intel intends to continue leading the industry and looking beyond our own walls to work with visionaries and partners that bring fantastic, creative new innovations to life that are a pleasure to wear. This is why partnerships with venerable companies such as TAG Heuer are so critical. To learn more about the TAG Heuer Connected watch with Intel Inside, we invite you to watch the event replay. You can also visit TAG Heuer Connected for additional product information.

Jerry Bautista

About Jerry Bautista

Jerry Bautista is the vice president and general manager of the New Business Group, chartered with driving new revenue growth opportunities for Intel. The New Business Group is composed of two separate groups: the New Devices Group (NDG) and the New Business Initiatives (NBI) group. NDG creates primarily consumer-facing wearable and IoT devices. NDG is capable of full industrial design, hardware and software architecture and end-to-end manufacturing to produce fully finished consumer devices. NBI seeks new business opportunities in services, software and hardware. Once identified, these ventures are incubated to early stage products and market revenue before transfer to an existing or newly created business unit. Prior to this assignment, Bautista led an Intel Labs microprocessor research team chartered with driving the transfer of research into product development and helping to set Intel's strategic research agenda for future microprocessor technology ingredients. Before joining Intel, Bautista served as the CTO of an optical device startup and spent 13 years at Lucent Bell Labs in the field of optical components and communication systems/networks, with assignments ranging from basic Bell Labs research to development, operations and strategic marketing. He received his bachelor's degree from Stanford University and his Ph.D. from Princeton University both in chemical engineering.

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