Accelerate Your Video Workflow with Adobe Creative Cloud and Intel® Iris™ Pro Graphics

Today’s digital content creators demand more performance from their systems—especially as they take on an ever-widening array of jobs with increasing media sizes.

The video geekfest, National Association of Broadcasters (NAB) show is upon us, and this year’s conference will cover a wide variety of creation platforms and technologies – possibly more than ever before.  Intel develops silicon and software across the whole spectrum of computing, as film makers and videographers put their imagination into overdrive by creating new possibilities.

That’s why Intel and Adobe continue to collaborate closely to optimize Adobe Creative Cloud* apps like Adobe Premiere Pro CC* for the Intel® Iris™ Pro GPU.  The next major update of Adobe Premiere Pro CC being shown at NAB is loaded with features and enhancements authored in OpenCL* that provide video editors with powerful capabilities that make editing media increasingly easier. Adobe Premiere Pro offers a faster editing workflow with improved handling of large projects and accelerated sorting and searching in the Project panel, as well as enhanced graphics performance.

The next major update of Adobe Premiere Pro CC being shown at NAB is packed with features and offers a faster editing workflow with improved handling of large projects and accelerated sorting and searching in the Project panel, as well as enhanced graphics performance.  Adobe recently took OpenCL optimization steps to harness the full power of Premiere Pro with Intel Iris Pro Graphics.

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Adobe Media Encoder offers powerful image processing tools, such as LUTs and time code overlays, along with precise export options for rendering to a broad range of formats. Photo courtesy of Adobe

Whether you’re using a windows-based premium notebook, a no-compromise workstation or any recent model of the Mac, creative professionals are amazed at the performance benefits Intel makes possible by integrating the powerful Iris Pro Graphics with the blazing-fast 4th generation Intel Core i7 processors to execute Adobe’s GPU acceleration features on new platforms.

And speaking of new platforms, one of the areas seeing particularly rapid innovation in recent years has been the introduction of touched-based thin and light laptops with 4th generation Intel Core i7 processors.  If you are considering a laptop upgrade, it’s important to note that the Adobe Premiere Pro Mercury Playback Engine* benefits from faster CPU configurations, and using an approved OpenCL-enabled Intel Iris Pro GPU accelerates Mercury Playback Engine by an even larger amount.

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Use the new Masking and Tracking features in Premiere Pro CC to add effects that follow the subject through the shot.

A recurring theme for video professionals and enthusiasts alike when considering a PC upgrade is storage devices: size, and speed. File transfer speed is a function of both the drives themselves, and the physical connection to those drives.  A drive system that isn’t fast enough doesn’t just mean a longer wait, it means dropped frames and jumpy playback.  Obviously the more storage you have, the more media you can have connected at one time and everybody seems to be sharing video these days — at increasingly higher resolutions.  Larger file sizes require higher transfer speeds to be able to edit and play back one or more streams of video in real time and once editors start connecting to external drives, they need to worry more about the speed of the connection being used, which is where Thunderbolt™ technology followed by USB3 allow video editors to create the best and richest 4K content.

There is a lot of excitement in the industry.  For anyone from professional videographers to educators — video editing and content creation are about to get easier thanks to the new features and improvements coming to Adobe Creative Cloud and the boost in productivity of the 4th generation Intel Core i7 processors with Intel Iris Pro graphics.

* Other names and brands may be claimed as the property of others.

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