IDF Beijing: Mythbusting with Intel Software’s Doug Fisher

There are many common myths in the industry. Just like the Chinese idiom “a myth is like the leaf in front of your eyes, blocking your view of the mountain” (移叶张目识泰山), these myths block the larger view of what’s going on in the industry. Doug Fisher, vice president and general manager of Intel’s System Software Division took the stage at Intel Developer Forum (IDF) Beijing to address some of these myths and discuss the company’s vision to modernize computing and enhance user experiences. The messages resonated really well with IDF attendees and I would like to share some of the highlights below for those that couldn’t make it to the show.

 Myth #1: Only Smart Phones and Tablets are Keeping Pace with User Demands for Modern Capabilities.
Tablets are booming and smartphone sales have been on the rise for some time. In this environment, many people have been quick to question the relevance of the PC because it’s sensationalistic or because the PC’s steady sales are far less interesting than those of the booming smartphones and tablets. As Fisher explained in his keynote on Thursday however, personal computing is rapidly transforming and is now taking many different forms – from desktop, notebooks to today’s All in Ones, Ultrabooks, tablets, convertibles and detachables. According to Fisher, Intel and the industry are modernizing the computing experience with new features such as touch interface, fast boot, connectivity, security and more, which are available on all these devices.

Myth #2: Intel Architecture Only Delivers Great Performance on Windows.
Fisher acknowledged that Intel has always delivered great performance on Windows, but he pointed out that the company is equally focused on power because a great user experience requires both robust performance and battery life. He showcased how Intel processors lead in performance and are competitive on battery life, providing the best experience for Windows.

Consumers have plenty of options at their disposal and Fisher explained that the mission of the Intel Software and Services Group is to ensure the best computing experience on Intel processors across all operating systems (OS) including Android, Chrome OS, Tizen and Windows. This includes making sure users get performance and great battery life on anything and everything that has an Intel processor inside, no matter the OS environment being used. It also includes working with the ecosystem on application choice. For example, with the help of the Intel® Hardware Accelerated Execution Manager (Intel® HAXM), application developers can target and emulate both Intel® Architecture (IA) and ARM-based platforms when writing applications for Android apps that were built with Android NDK. Intel is also the largest external contributor to the Chrome OS ecosystem and is supporting the operating system with the 4th generation Intel® Core™ processor family.

Myth #3: It Will Always be Hard to Write a Great App Once and Run It on Multiple Platforms.
HTML5 is an open development technology that will help application developers lower total cost and improve time-to-market for cross-platform application development and deployment. To ensure this technology continues to evolve and remains open to innovation, Fisher announced the launch of the Intel® HTML 5 Developer Environment, a cross-platform development environment to develop, test and deploy applications that can run across multiple device types and operating environments as well as being available across various application stores. Zhao Bo, Director of the Ministry of Industry and Information Technology China Electronic Standards Institute joined Fisher on stage to talk about development of HTML5 in China.

Myth #4: Only Smart Phone and Tablets Apps Deliver Updated Experiences.
Intel is constantly working on innovating and evolving applications and experiences, not only by introducing new hardware in the form of processors, but also by working with the developer community to modernize PC applications for business and consumer use. Recently, this focus has concentrated on touch interfaces and sensor technology, and over the past year, Intel has worked with application developers to grow these experiences with Perceptual Computing technologies including facial, voice and gesture recognition to enable more human-like interactions.

In modernizing computing, security is always the most important factor to consider particularly as users are entering in more personal information when conducting financial transactions and social media activities on mobile devices. Using the latest technologies, including near field communications (NFC), mobile payments and Intel® Identity Protection Technology, Intel has collaborated with a global bankcard network UnionPay, to make mobile payments both easy and secure. Speaking during Fisher’s keynote, Hongfeng Chai, executive vice president of UnionPay, introduced the UnionPay Quick Pass service in which consumers can use an NFC smartphone powered by an Intel processor to pay for products. On stage, the two speakers demonstrated a real-time secured transaction on a soda machine using this latest technology.

Myth #5: Developers: You’re Alone in Your Success
Developers sometimes feel like they are out there alone and the industry doesn’t support them in becoming successful. Fisher pointed out Intel’s understanding that developers’ success translates into the company’s success. As such, Intel has a number of programs and resources that have been built for developers, including the Intel® Developer Zone which offers technical support, software development tools, marketing assistance, community forums and more. By working with developers to deliver new features and software advancements, Intel is working to create a foundation in which everyone can have a compelling experience on any computing device they choose.

If you are interested in getting more information on other keynotes of IDF Beijing and news that came out of the show click here.

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