Mass Mobile Adoption and New Wireless Networks

The show floor at this year’s Mobile World Congress in Barcelona, Spain, was pulsing with cutting edge technologies, many of which might become the norm as portable Internet-connected computing devices get into the hands of more people around the world.

A number of industry leaders attending the event pointed out that despite the rapid pace of innovation, mobile adoption is nascent and still in a growth phase. They strongly believe that the benefits of today’s innovations will bring benefits for generations to come.

In the first Mobile Insights episode from Mobile World Congress, we explore state of mobile adoption and what’s needed to drive large-scale consumer use across generations.  At the core of product adoption is building an intuitive, user experience that extends pre-existing human behaviors.  The episode features Mr. Wayne Chen, vice president of Lenovo’s Mobile Business Unit, Mr. Shiyou He, executive vice president of ZTE, Hermann Eul, co-vice president and general manager of Intel’s Mobile and Communications Group, and Daniel Weisbeck, CMO of Netbiscuits.

In the video Hermann Eul and Mr. Shiyou He discussed the future of 4G networks, detailing the lifespan and peak of mobile networking. Despite popular belief, the maturation of mobile networks takes 20-25 years, so for example, 2G reached its peak in 2007 and 3G is expected to fully mature in 2016. According to these executives, 4G networks are expected to take the same trajectory – meaning consumes will benefit from 4G for years to come.

Be sure to check Mobile Insights YouTube for more insights from thought leaders describing how emerging mobile technologies are impacting businesses and everyday lives of people around the world.

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