Over recent years, mobile applications have become key in providing solid experiences for both consumer and business smartphone users, increasing the rate of mobile application development. According to GigaOM Pro, mobile app development is poised to grow five to nine percent across iOS and Android mobile phones, and three to twelve percent across iOS and Android tablets. Scott Kevdon of Urban Airship and Lea Hickman of Adobe share their insights in the latest 60 Second Insights videos, discussing the current and future state of mobile applications, including what developers need in order to continue innovating and what consumers can expect from mobile applications in the future.
According to Lea Hickman, Adobe vice president of product management, developers of mobile applications nowadays have to take into consideration all of the varying capabilities that every device has. This is different compared to just a few years ago, when mobile application development was focused on the desktop, making it a streamlined and straightforward development process for software engineers because the desktop had set capabilities. Scott Kevdon, CEO of Urban Airship, also pointed out that the industry needs to “take advantage of the inherent nature of the device.” According to a recent State of Mobile Apps survey, 48-percent of respondents had plans to increase budgets for multiplatform development tools.
Although the requirements for building incredible apps have heightened, the early access developers receive into hardware capabilities remains limited – making it challenging for developers to realize the true potential for these applications.
According to both of our guests, to continue making progress and innovating in mobile applications, software engineers and application developers will need access to hardware capabilities earlier in the process. Only then will consumers receive amazing experiences that fully leverage the hardware technology.
Scott Kevdon says that while the first generation of mobile applications leveraged what was successful on the web and repurposed it for mobile devices, the next generation is now “taking advantage of the inherent nature of the device.” Applications must leverage the intent-driven technology of these devices, which know who the respective users are, where users are located at any moment, and the user preferences. This innovation and progress has led to new engagement opportunities for businesses and consumers as well as significant growth in mobile application development.
To hear more about our guests’ insights on mobile technology, check out the rest of our 60 Second Insights interviews.