Watching your favorite show, playing a game, sending an email, or browsing a website is no longer limited to a specific time and place. Today, as mobile users, we can spontaneously and instantly access nearly any content we choose anywhere and at any time. People consume all types of content in different ways on their mobile devices. According to recent research by comScore 1 in 4 viewers watch movies via mobile devices, while 3 in 5 people read books on their tablets. Yet despite the real-time accessibility we enjoy today, the content and consumption experiences for users have only scratched the surface.
As this technology and the desire of accessing mobile content continues to grow, the way in which consumers interact with content through their mobile devices will evolve greatly and in exciting ways.
In Intel’s latest series of 60 Second Insights videos brings four different perspectives together to explore the idea of content – from creation, to consumption to interaction and sharing.
David Ginsberg of Intel discusses how big data, mobile devices and content consumption are culturally changing the way we view the sheer definition of “Ownership.” Ginsberg adds, “as we become more connected with more devices the idea of ownership really begins to change.”
As ownership may be evolving, Kate Swanborg from DreamWorks Animation adds that the difference between creating content and consuming content seems to be taking a significant shift, “the distance between the creation of content and consumption of content is going away.”
Rounding out the content discussion, Matt Mills from Aurasma, and Gayle Weiswasser of Discovery Communications, provided their take on how we are engaging with and sharing mobile content in a variety of new and different ways.
60 Second Insights looks at how advances in mobile technology and consumer mobile device usage affect a wide variety of industries, including art, business, culture, social networking, exploration, design, photography, film, music, and more. Viewers get a glimpse of how thought leaders from various industries and backgrounds leverage mobile technology to innovate and ultimately impact consumers’ lives and the ways in which they use technology. To date, the 60 Second Insights videos have focused on everything from how mobility impacts society and spurs innovation to the security and privacy risks associated mobile device use.
For more 60 Second Insights, check out our latest videos discussing societal changes, innovation, and collaboration.