Geo Social @ CES: Winners and Losers

The 2011 Consumer Electronics show in Las Vegas saw a new dimension of mobile and smart phone device usage by attendees. Not only were these devices on display on the show floor, but many exhibitors asked their guests to “check-in” into their booths with popular geo social tools like Foursquare, Gowalla, Scvngr or Facebook Places. Some social-savvy attendees simply checked in on their own to extend their CES attendence to the social web.

At the Intel booth, we designed an app that aggregated and tracked social conversations, content and discussions, including Geo Social check-ins from all booths at this year’s CES. This app is one of the most advanced web apps Intel has ever created using pure HTML 5 and CSS3, developed with the help from our friends at Jess3.

As the data poured in, we were able to to create a wide angle-view of all social activity at CES. We shared this view with our event attendees, displayed the data in our guests areas, our executive conference rooms and social media backstage.

The numbers below give the total number of check-ins during CES 2011 and, according to our data, the relative standing of how each exhibitor faired. They include all checkins during CES using Foursquare, Gowalla and Facebook Places presented in total.

- 10,133 Total Checkins at CES 2011

- Blackberry: 2422

- Sony: 1573

- Intel: 1343

- NBC Uni: 353

- Sharp: 291

- Toshiba: 150

- Samsung: 130

- Shuttle: 125

- Panasonic: 121

- TI DLP: 101

- All others Sub ~100

This is meant to serve as a guide. Any discrepancies are a result of: A limited sample set (official venues or multiple venues), profanity within shouts, and an editorialized list of booths based on their immediate popularity.

What could this mean? Geo-social programs can be a great way to increase engagement and participation. And… teams need to ensure that their booth is properly named, easy to find in the geo-social tool and an integrated piece of the offline and online strategies.

Here’s me demonstrating the #CESLivesocial visuialization technology at CES:

Bryan Rhoads

About Bryan Rhoads

Founding member of the Intel Social Media Center of Excellence. Global social media manager for our consumer audiences and brands. I helped pioneer social media techniques that laid the foundations for Intel to leverage Web 2.0. I designed and built this external blog at http://blogs.intel.com, establishing the infrastructure, legal, security and publishing guidelines that integrated social media into Intel's marketing mix. I led a 4-year research project with MIT that researched online trust and digital marketing strategies. My Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online media experiences. I'm also the designer of the Intel Download Center and many highly-trafficked sections of Intel's web systems. Lecturer on digital innovation and social media at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW Interactive, the Marketing Sciences Institute, the Experiential Marketing Summit, to name a few. Adjunct faculty at Portland State University, I also sit on the Executive Board of the Internet Strategy Forum, the Center for Consumer Research at St. Joseph's University, the Marketing Advisory Track at Northeastern University and a member of the City Club of Portland.

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