“Graphics.” I think the high-tech industry needs to do a better job defining this omnibus word. At a minimum, graphics can be divided into creating, consuming (viewing), interacting, playing and connecting digital media – visually rich computing experiences. I mean, three billion photos are added to Facebook every month, and online video viewing more than tripled last year alone. And that doesn’t even address all the media and content everyone is creating – You Tube alone has gazillions of videos.At Intel, there are two undeniable trends or tenets that are driving us in these areas: the explosive rise of media – specifically HD video, and the rapid shift to wireless mobile computers that consume less power. Our current 2010 Intel® Core™ processors integrate what we call Intel HD Graphics, and offer a best-in-class solution for the vast majority of how we all use our computers. If you choose our processors, you get a great visual experience for the bulk of what you do. We’ve even added entirely new features, such as Wireless Display right to your TV. Intel’s processor graphics will continue to be enhanced – with more surprises – in our 2011 Intel Core processor family, code-named Sandy Bridge. In a nutshell, Intel has three visual computing efforts. The first is the aforementioned processor graphics. Since we began integrating graphics inside our chipsets back in 1999 (and now integrate graphics inside our processor products), the majority of PC users are now using integrated solutions. Second, for our smaller Intel® Atom™ processor and System on Chip efforts, and third, a many-core, programmable Intel architecture and first product both of which we referred to as Larrabee for graphics and other workloads. Here’s the latest: 1. Our top priority continues to be around delivering an outstanding processor that addresses every day, general purpose computer needs and provides leadership visual computing experiences via processor graphics. We are further boosting funding and employee expertise here, and continue to champion the rapid shift to mobile wireless computing and HD video – we are laser-focused on these areas. 2. We are also executing on a business opportunity derived from the Larrabee program and Intel research in many-core chips. This server product line expansion is optimized for a broader range of highly parallel workloads in segments such as high performance computing. Intel VP Kirk Skaugen will provide an update on this next week at ISC 2010 in Germany. 3. We will not bring a discrete graphics product to market, at least in the short-term. As we said in December, we missed some key product milestones. Upon further assessment, and as mentioned above, we are focused on processor graphics, and we believe media/HD video and mobile computing are the most important areas to focus on moving forward. 4. We will also continue with ongoing Intel architecture-based graphics and HPC-related R&D and proof of concepts. As important is our factory network and manufacturing lead. Simply, our process technology advantages constantly deliver higher performing chips at lower power, smaller sizes and reduced costs. We will apply this strength to bring consumers the most visually rich computing experience you can get. We’re interested in your feedback. Do you use our laptop more for media and content viewing, creation and/or high-end gaming? Is size, weight, screen resolution, battery life, high-end gaming and/or price your most important factor(s) when buying PCs, laptops, netbooks and other PC-like devices?
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