Look for new versions of the famous Intel Inside sticker to begin appearing on laptops and PCs starting today. Intel has done a complete re-design of its product badges as part of a broader effort to simplify its brands, strengthen the connection to the master brand, and highlight the company’s crown jewel: the microprocessor itself.
The new badges provide a clean and consistent link between Intel and the specific product, as seen here with the new Intel Core i7 processor badge. The shape of all the new badges has been modified from vertical to horizontal, with a corner reveal showing a section of silicon die to help communicate the technology inside. So watch for the new badges to start appearing on PC’s, in retail advertisements, online, and elsewhere. To see more of the new badges and learn about some of the latest processors, go here.