Atom. One of the smallest things in our universe, and a very appropriate name for Intel’s new line of processors that are not only Intel’s smallest processors, but also contain the world’s smallest transistors.
Today, Intel unveiled the new brand, Intel® Atom™ processor, and a brand extension to the Intel Centrino® brand family: Intel Centrino® Atom processor technology. Soon, you will see the Intel Centrino Atom brand on handheld devices that can bring an amazing internet experience in a device that fits in your pocket. You’ll see the Intel Atom processor powering a growing category of devices aimed at delivering affordable, Internet-centric uses.
These new engines for new categories of devices are really special because they were designed from the ground-up. These aren’t a desktop PC processor modified for low power. The new Intel Atom brand family was designed for a mix of performance, low power usage, size and affordability. Customers will be able to purchase an Intel Atom processor that maximizes any one of those 4 attributes, depending on their targeted device. To make this a reality, Intel used its cutting-edge manufacturing technology: 45 nanometer, Hi-k metal gate technology. Sounds like science fiction, doesn’t it? In simple terms, this is the same manufacturing technology that is used to produce Intel’s latest desktop, notebook and server processors.
Enough performance to deliver an amazing internet experience in your pocket. Low power. Built on world class manufacturing technology using the world’s smallest transistors. A new miracle in miniaturization: The Intel® Atom™ processor.
Intel Director of Marketing, Brand Strategy