Inside SxSW Interactive

Here’s a clip of our trip to SxSW in Austin TX last week. I was there w/ a crew from PodTech where we approached folks w/ a Core 2 Duo silicon core and asked… “What’s inside them?” and how does this little miracle enable their creative expression, work, life and play?

The clip:

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Bryan Rhoads

About Bryan Rhoads

Founding member of the Intel Social Media Center of Excellence. Global social media manager for our consumer audiences and brands. I helped pioneer social media techniques that laid the foundations for Intel to leverage Web 2.0. I designed and built this external blog at, establishing the infrastructure, legal, security and publishing guidelines that integrated social media into Intel's marketing mix. I led a 4-year research project with MIT that researched online trust and digital marketing strategies. My Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online media experiences. I'm also the designer of the Intel Download Center and many highly-trafficked sections of Intel's web systems. Lecturer on digital innovation and social media at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW Interactive, the Marketing Sciences Institute, the Experiential Marketing Summit, to name a few. Adjunct faculty at Portland State University, I also sit on the Executive Board of the Internet Strategy Forum, the Center for Consumer Research at St. Joseph's University, the Marketing Advisory Track at Northeastern University and a member of the City Club of Portland.

3 Responses to Inside SxSW Interactive

  1. Sharon Greenfield says:

    Great video Intel!
    It’s nice to see a company that gets it, that is listening to the pulse of the community that uses their products.

  2. Ken Kaplan says:

    Dang, wish I was there! Next year..fingers crossed. This video is very cool. Looks like everyone was havin’ fun. I like it like that!