third screen n. A video screen that a person uses as often as their television and computer screens.It’s a concept that has been around for at least ten years now. And one that generally comes from the mouths of ad-hungry marketers in search of more media buys and eyeballs. But the oft touted “3rd Screen” will become a mainstream reality in 2008 as Intel’s Silverthorne and Diamondville processors are making it not only possible, but powerful. Some will argue that the introduction of the iPhone last year brought us our first true 3rd screen experience… granted it’s a compelling argument. But as most iPhone addicts will attest, most 3rd screens are still the lesser cousin of our other two screens (your TV and your laptop/desktop). It simply hasn’t been the “full experience”… yet. What’s different this time around? The difference: A perfect storm of affordable, energy-efficient, and high performance processors that enable the innovative design of these new mobile devices. Or maybe as this video implies… our 3rd screens are destined to be our 1st.
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