The pub. At the pizza joint. Inside the cafe. These days, it’s not so uncommon to find yourself hanging out next to a couple of IT pros talking code or swapping computer manageability and security horror stories.Well, at least it’s like that here in Silicon Valley. In technology-crazy regions around the world, IT and tech-savvy experts are a sizable population. They might be your neighbor, dad, mom, husband or wife! We’re all using technology more at work and at home and this is skyrocketing the relevance and our reliance on IT wizards. I’m the IT guy at home, but setting up a wireless network and VoIP phone service for the family are two of my greatest accomplishments. What I see working inside Intel and learning from other companies is this: members of the IT tribe are daring and typically the first to test drive new technologies, but they turn cautious when it comes to bringing things like social media to the workforce at large. From The Wall Street Journal on August 28:
Sure IT pros are likely to try virtual worlds, forums and social media for fun and learning. But their challenge at work is fitting new tools securely into their business and making sure the tools truly help improve worker productivity. They have to hit the bottom line and return on the company’s investment. IT experts have that and much more in common, including questions like: If we’re personally using great tools like wikis, blogs, Podcasts and RSS feeds to stay informed, how can we get these tools into the hands of our workforce? Can we learn from others and share our own experiences that help everyone implement new software applications into the workforce securely and swiftly? * What are the latest underlying hardware and configurations to make it all work and keep running reliably? These and other tech topics sparked the creation of a new IT hangout spot called Open Port. This is where the IT community from Intel and industry experts from around the world can register and connect, collaborate and share war stories. If you like the IT@Intel blog, then this is a community where you can meet others and carry on some meaningful conversations. Here’s a video of Intel’s Bob Duffy talking about how Intel is participating with the IT pros in new ways using social media technology.
Social networking is just one of many consumer technologies, including blogs, wikis and virtual worlds, to cross over into the corporate world. It is happening as social networking is moving more into the mainstream. Leading consumer social-networking sites attracted more than 110 million unique monthly U.S. visitors in July, up more than 40% from the previous July, according to comScore Inc.