Tag Archives: ethnography

“In my social circle, I would take pride in owning a computer. People would look at me with respect.” Sushma is an Indian woman who is part of the “emerging middle class” in Bangalore. As we sat in her family’s … Continue reading →

“People want to connect their TV to the internet…they want Hulu and Netflix.” – CE Retail Sales Assistant Where did you buy your TV? If you’re like most people you bought it at a large consumer electronics store and if … Continue reading →

In recent years, product development in the tech sector has centered on the question of “what do people need.” In response, experts trained in social sciences and design have provided techniques and methodologies to access and understand “real” people in … Continue reading →

From Nairobi (where money can be SMSed between mobile phones, bypassing the banking system) to Tokyo (where millions buy daily commodities with prepaid smart cards), digital technology is changing the everyday forms and experience of money. Intel’s People & Practices … Continue reading →