A few months ago I wrote about the evolution of marketing, recounting the strategic shifts I’ve seen over my career. The one I left off was how brands are becoming publishers. The “miss” is due to the fact that we’re … Read more
In the past, I’ve written about the complexity around communications and media channels. I’ve also talked about the growing importance of content. There’s another important angle to both of these areas which is how we are driving integration across … Read more
As I was driving this morning, I was thinking about how much has changed over the years for Marketeers. Just last week, I had a stimulating meeting with an agency that demonstrated, by their scope and investment areas, a clear … Read more
Dedicated time with my daughters is important, whether it’s walking around the neighborhood, reading books, or a bedtime ritual. The morning drive to school is also special time for me and my daughters. I find those 20 minutes in the … Read more
Today I want to have a conversation around how Marketing is changing – both from an expectation on what/how Marketing delivers as well as the skills, tools and data we leverage to be successful. I asked Becky Brown to take … Read more
I asked Sandra Lopez to do a guest blog post talking about her experience as a parent and the role technology plays in her life. As a working mom, I am very supportive of the challenges working parents have in … Read more
We often associate company size with bureaucracy and lethargy. Living in Silicon Valley, it’s even more magnified as the startup world is viewed as the model for the ability to be agile and drive change. Yet I question this perspective. … Read more
In recent weeks, there seem to be so many significant life challenges impacting my co-workers, friends and family. It’s hit me particularly hard as I prepare to fly out of town to support my younger brother who is going into … Read more
I’m pleased to highlight another Intel guest blogger today. Kevin Sellers is the VP of Creative Services and Digital Marketing at Intel. He’s the creative mind behind Intel’s advertising campaign “A New Era” and has spent months developing and optimizing … Read more
What a great 2 weeks it’s been. Feels like the Olympics has pulled everyone together –across geographies, gender, political affiliation, professions, etc. At work we have several large TV screens in common areas and it’s great to see people stop … Read more
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