We are very lucky to have a forward thinking and socially active CIO at Intel. Kim Stevenson, appointed Intel’s CIO in February 2012, has a great perspective on technology and how vital it is for Marketing and IT to be working hand in hand. I love the fact that she “walks the talk” and actively communicates both on Twitter (@KimSStevenson) and her internal blog at Intel. Today I am pleased to feature her guest post on my blog.
Guest Blog Post by Kim Stevenson
Kim Stevenson, Intel CIO
“I Dream of Jeanie”, ”Mad Men,” and “What Women Want” – television shows and movies like these have long portrayed marketers as pitchmen for catchy slogans and pretty pictures. Compelling taglines and visuals are certainly a piece of the marketing equation but not enough.
Now more than ever, advanced analytics, business intelligence and social platforms offer marketers the opportunity to reach customers more intimately and forge stronger relationships with their companies. By marrying digital collateral with market-sensing tools, marketers can create new products, target their promotions and determine more competitive price points and strategic placements. The classic marketing mix is easier said than done. Data collection, cataloging digital assets and creating a digital supply chain generally are areas of expertise the CIO possesses and not likely areas of expertise of the CMO.
That is why Intel marketing and Intel IT collaborated closely to reimagine our web presence. Through close collaboration we were able to reduce implementation time by more than 50% as well as decrease our web publishing costs with self-service capabilities.
The future of marketing lies at the intersection of corporate marketing and IT. Through close collaboration CMOs and CIOs can reinvent the customer experience. CIOs and CMOs should thus become BFFs.
#IntelCIO #CIO #IntelIT
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