Today is the opening day of Intel’s developer conference, called IDF. It always inspires me to come here (San Francisco). While the city is great, it’s the atmosphere at the conference that is so refreshing. As marketers, we live with our technology and products daily to the point that we lose our excitement about the innovations and advancements we’re driving. So when you get a chance to be a fly on the wall and hear the conversations around you, from developers and partners, it’s a great opportunity to be re-inspired. Another point of view helps us (Intel employees) keep it real.

We are also holding our annual agency day today. Our various partners across events, creative, social media, search and more all get together to spend a day listening to our executives . They start out with the keynotes and later spend several hours listening to presentations about our business, our goals, etc. I want to publically express my thanks and kudos to these individual teams for putting their own “interests” aside and coming together as a collaborative team to work with us. At lunch, one of our agency account managers pretty much summed it up by saying “there’s enough work to go around for all of us”.

Spending time with these agency partners adds to my excitement about the possibilities our innovations are driving. After a General Manager of Intel’s mobile business unit finished discussing the plans and designs for Intel inspired ultrabooks, the room exploded with enthusiasm for this new category. People passed around an example of an ultrabook (pc) person to person, table to table. It was difficult for people to hand it over without exclaiming over its beauty, affordability, etc. The majority of the room agreed that they couldn’t wait to get one.

I’ll leave IDF this week with a renewed sense of what’s possible and remember that we have many innovations and technologies to share and promote. Many Marketeers have much less. Here’s to keeping it real

P.S. To find the latest and greatest on IDF please visit http://www.intel.com/idf or http://www.intel.com/newsroom/idf