There are two principal influences inspiring the next generation of automotive innovation: safety and convenience. These two influences have helped advanced driver assistance systems (ADAS) begin to eclipse In-Vehicle Infotainment (IVI) as the main market focus. Consumers are demanding both … Read more
Joel leads the strategic focus for next generation automotive use cases, providing direction for silicon development that applies to cars several generations into the future. He also drives the infotainment group toward a common and open vision, which includes spearheading new market development around advanced driving technologies.
Pioneering open software innovation, Hoffmann has been involved in GENIVI Alliance since its inception, developed the original name and branding concepts, as well as continues as a board member, leads the marketing team, and holds officer title as Treasurer of the alliance. Continue the conversation on Twitter, @Intel_Joel
RECENT BLOG POSTS
We want the same anywhere/anytime access to apps in our car that we enjoy on our phones and mobile devices, from Google Maps to Twitter. What are some of the other sorts of apps drivers are most eager to see? … Read more >
The car has been around for about 100 years, give or take. And during that time the process for developing the car has remained largely unchanged. And while that process has accommodated countless innovations over the years, it has run … Read more >
In a world where a growing number of objects are connecting to the Internet of Things (IoT), it’s hardly a surprise that the automotive industry is buzzing about the “connected, intelligent vehicle.” The car is the next big device and … Read more >
During the course of any given week I will speak with a number of developers who are interested in creating innovative software apps for the burgeoning automotive market. Mostly, they share that they are looking for a robust development platform. … Read more >