ADVISOR DETAILS

Craig Hurst

Craig Hurst

Craig Hurst is the Director of Strategic Planning and Product Management within Intel’s Transportation Solutions Division. He is responsible for transportation HW and SW roadmaps, ecosystem strategies, GTM plans and overall platform success across the connected transportation and logistics, software defined cockpit, and Advanced Driver Assistance Systems (ADAS) and Autonomous Driving segments. Craig’s team is responsible for both the long term vision and strategy that maximize market value for safer and smarter driving as well as the near term product management and delivery of products that thrill and excite customers.

Craig has held various director roles for strategy, marketing, and product management at Intel in divisions ranging from SW developer products, healthcare devices, and networking. His passion is to inspire innovation for new products, segments, and business models. In his ~20 years at Intel, Craig has helped deliver dozens of new products to market, many winning industry awards (including Intel’s first direct to consumer retail product, the world’s first UPnP certified residential gateway, Intel’s first FDA approved product, and Intel® RealSense™ Technology).

When not at work, Craig enjoys fishing, waterskiing, travel, and perfecting a new BBQ or kitchen recipe. Craig holds a BSEE from Seattle University, and Certificate of Business Excellence from U.C. Berkeley.
RECENT BLOG POSTS
A family pushing a stroller walks across the street in front of an automated vehicle.

Connected Vehicles Fuse Stronger Security With Functional Safety

I’m excited about the opportunity we have before us to lay the groundwork for safer connected vehicles, as outlined recently in U.S. President Barack Obama’s piece for the Pittsburgh Post-Gazette, “Self-driving, yes, but also safe.”  I see a clear path … Read more >

Connected Car Infographic Showing Ecosystem

Intel IoT Secures Connected Cars from the Dashboard to the Data Center

It’s time for the Monday morning commute. As you reach your car, its sensor array uniquely detects you, adjusts all settings to your preferences for driving to work, and identifies the best route to the office. Once inside, you select … Read more >