At its root, connected retail is about one thing: Creating amazing and frictionless customer experiences. That’s where Intel technology-based unified commerce solutions come into the picture, connecting with customers every time, everywhere, and in every way they choose to engage. Getting there is not without its challenges. It means providing a seamless flow among multiple devices; converging the physical and virtual worlds into one orchestrated experience. Here are some key use cases showing how unified commerce solutions are helping to reshape the retail floor while reinventing how consumers interact with retailers.
NCR Unified Commerce Platform
As online shopping takes an ever-bigger share of wallet, brick-and-mortar retailers need to be sure their in-store experiences stand out, from the big picture to the small details—all the way through checkout. NCR’s latest point of sale (POS) terminals, powered by Intel, feature high-performance and multiple connectivity options in an attractive small footprint, with low power consumption that allows them to be quietly fanless. They run on NCR’s innovative unified commerce platform, built on Intel architecture and offering an open ecosystem of mix-and-matchable retail applications. NCR also showcased their newest Intel-powered NCR SelfServ kiosks, offering the speed and convenience of self-checkout beyond the grocery store. Learn more.
Capgemini Smart Digital Store Solution
Capgemini has been helping to usher in the era of the smart store by putting a new spin on some familiar retail activities like these three components of their smart digital store solution:
- Capgemini Interactive 3-D Remodeling Configurator: This addicting technology lets consumers build, change, and experience the kitchen of their dreams before rolling up their sleeves or opening up their wallets. Using 3D printed furniture and appliance models, Intel-powered perceptual computing capabilities, and Capgemini software, the configurator senses placement of the models on a stage and shows the results on-screen. Finishes, styles, and colors can be customized as well. Using virtual reality headwear, customers can even “enter,” look around, and experience their rooms from the inside. It’s easy, fast, fun—and helps sales associates and customers alike. Learn more.
- Live Feedback with Thumbs Up Gesture: By now, most of us have probably clicked “Like” hundreds of times online. Now retailers can elicit the same immediate feedback from shoppers in their stores, as Intel-powered perceptual computing and Capgemini proprietary software bring that clickable hand to life. As customers encounter a product, display, special offer, or store feature, they can share their reaction with a simple, intuitive thumb-up or thumb-down gesture. The feedback is captured for real-time or later analysis, providing actionable insight to the retailer that can be the basis for further engagement and store improvements. The solution can be applied in many settings, even shop windows. It can also be extended to social media. Learn more.
- Boulanger virtual wall, kiosks, and sales-assist tablets: Partnering with French high-tech retailer Boulanger, Capgemini brought online capabilities into a brick-and-mortar setting to connect multiple sales channels and combine the benefits of online and physical retail. Using a kiosk and virtual wall, customers have easy access to the same amount of background and comparison information as online, but also the ability to see the real-life products and engage with store associates, who are equipped with tablets for more informed service. The solution allows Boulanger to offer more product choices in the physical store, while reducing space and inventory. It also enables the personal interaction with store personnel and add-on sales opportunities that can increase sales per square foot. The addition of analytics helps Boulanger gain insight that makes for more proactive and strategic inventory management and store operations. Learn more.
Mirum Magic Mirror
Innovative technologies from Intel and Samsung come together to capture the imagination of customers using the Mirum Magic Mirror. Using a Samsung no-backlight OLED display and Intel RealSense technology, this virtual mirror lets shoppers create looks, try them on, and add accessories without the help of a store associate and without going into a fitting room—even when the item is not in stock. They can then share their looks via social media. Retailers are able to track and analyze data on product popularity. They can also use data to more strategically deploy sales associates based on the level of interest in items at various price points, helping to reduce operational costs for service on low-margin but high-volume products. Learn more.
COOP Supermarket of the Future
COOP is the largest cooperative of supermarkets in Italy. Working together with Accenture, Avanade, Intel, and Microsoft, they showcased a new supermarket experience that feels like a local open-air market but uses advanced digital solutions to share information, facilitate navigation, and improve staff communication. Interactive display tables and smart shelves provide information on origin, allergens, nutritional data, even carbon footprint. Digital displays share real-time information on promotions, best sellers, and more.
Second screen technologies allow suppliers to provide product or promotional content and interact with shoppers, giving them a more personalized, relevant experience. Communication tools enable store staff to speak with the warehouse in real time to quickly replenish shelves.
Additionally, data is collected and analyzed for inventory control, sales trends, and customer behavior, enabling operational improvement and reduced costs. The solution is an innovative blend of industry expertise, hardware and software, specialized services, and cloud platform that is demonstrating the power of unified commerce and collaboration to transform the retail experience. Learn more.
It’s an exciting time for connected retailers. Unified commerce continues to grow—with emerging solutions being developed every day that will lead to richer customer experiences.
Enjoy a collection of blogs authored by retail industry experts on the IT Peer Network. For solutions geared specifically for retailers, visit our retailer solutions page and visit @retailerinsight on Twitter. To learn more about the latest Intel IoT connected retail innovations, visit intel.com/retail.