Symphony Teleca and Intel: Making the Connected Car a Reality, Part 2

In this second of two Q &A blog posts (read part one here), Dean Miles, Senior VP, Automotive, Symphony Teleca, and Elliot Garbus, Vice President and General Manager, Intel Transportation Solutions Division, continue the conversation about collaboratively developing the connected car—including what solutions are available, and the building blocks necessary to get there.

Symphony Teleca Corporation—the world’s first services company dedicated exclusively to helping clients manage the global convergence of software, the cloud, and connected devices—is a member of the Intel® Internet of Things Solutions Alliance. One of the world’s most recognized and trusted technology ecosystems, the Alliance includes more than 250 members from a broad range of industries who provide the hardware, software, firmware, tools, and system integration that developers need to take a leading role in the rise of the Internet of Things. With high performance computing from Intel and experienced software integration services from Symphony Teleca, the truly connected car promises to become a groundbreaking reality.

Question: What are the building blocks needed to get to the connected car?

Elliot Garbus

Elliot Garbus

Elliot Garbus: The connected car requires secure loud connections, and content in the vehicle needs to be kept up-to-date, which requires that security is addressed as part of the overall system design. At Intel, we continue to develop increasingly secure hardware and software to ensure computing security. The data center, or the cloud, requires computing power and analytics to create actionable information out of lots of data. This needs to be combined with innovative business models to maximize the value of this data, enabling auto makers to build better cars, market to their customers more effectively, and create new and exciting experiences and value-add services.

Dean Miles: We need flexible and upgradeable computing and software platforms. In order for the connected car to become economically and technologically viable for the user, we must be able to update communication with vehicles when they have become outdated. Symphony Teleca and Intel are working together to ensure that we are bringing platforms and architectures which can remain relevant and exciting to the consumers for years to come.

Q: When will applications that run in the head unit start to emerge?

Elliot Garbus: Applications are already available, it is really a question of how OEMs will add new applications over time. We need more car companies to offer the software over-the-air capabilities, which in turn depend on the connected car. It is important to recognize that the app paradigm that is so effective on phones may not be the ideal model for cars. While it is important for content in the vehicle to be kept up to date, the usage model for driving is unique. Drivers need to be able to focus on driving, and the content in the vehicle needs to support that primary task effectively. Information on food, fuel, parking, and other points of interest needs to be effectively integrated into an overall driver experience.

Dean Miles

Dean Miles

Dean Miles: Symphony Teleca has already brought apps to the vehicle, but the current model is a case by case; I hope to see a more integrated model emerge where the users’ apps/data are used in a safe, fully integrated way. For example, there are huge opportunities to integrate users’ social media data into navigation systems to improve HMI, routing, leveraging the social nature of the driving experience, safely.

 

 

 

 

 

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Intel is using its proven expertise and R&D in computing technology, automotive systems, and consumer electronics to help automotive industry partners accelerate the evolution of connected, intelligent vehicles. For more insights and observations of the Intel experts and engineers working to advance the next generation of driving experiences, read these recent blog posts.

David McKinney

About David McKinney

Social Media Manager, Internet of Things (IoT) Group INTEL CORPORATION David is a 16 year veteran at Intel and currently the Social Media Manager for Intel’s Internet of Things Group (IoTG). Prior to his current position, David led the content creation enthusiast notebook marketing efforts where he defined product strategies to solve content creation workflow problems and establish Intel leadership in the Digital Content Creation (DCC) segment. David has held business development manager and marketing leadership positions in multiple Intel business groups, including the Intel field sales organization. Outside of work, David enjoys a number of hobbies ranging from hiking to volunteer work at the Oregon Humane Society along with the discovery of new technologies related to music creation and photography. You can follow David on Twitter: @dmckinney and continue the conversation on Twitter by following @IntelIoT and friend us on Facebook.com/Inteliot.

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